Rick Delgado

Member for

11 years 10 months
About

“I’ve been blessed to have a successful career and have recently taken a step back to pursue my passion of writing. I’ve started doing freelance writing and I love to write about Dell and how new technologies can help us and our planet.” – Rick DelGado

Latest Posts

Should Your Small Business Use Virtualization?

Virtualization seems to be the way to go in the business world today. Many companies are talking about it, and most have either already implemented it or are thinking of using it.  Though there are costs to virtualizing, most businesses say they’re worth it since virtualization often brings big savings in the long run. When talking about virtualization, however, most of the discussion revolves around how large companies are able to take advantage of the technology. Often left out of the conversation are the risks and benefits associated with small businesses employing virtualization. There are a number of important items to consider before deciding if it is right for your small business.

6 Ways Mobile Marketers are Using Social Media

It’s no secret that social media is a tremendous tool for keeping in contact with friends and family. Businesses have quickly picked up on just how effective it can be for marketing purposes as well, particularly mobile marketing. More people are connected to the internet than ever before, and mobile platforms are driving that explosive growth. In fact, internet traffic on mobile devices is expected to exceed the internet traffic on desktops soon. Much of that internet use is geared towards social media outlets, so mobile marketers are finding new ways to use social media to reach new customers and inform existing fans.

How BYOD and Big Data are Changing Marketing

For years, when it came to working in the office, an employee would need to use whatever equipment was provided by the company. The costs of the computers and other devices were the business’s responsibility, but once the equipment was in the employee’s hands, he or she was responsible for what happened to it. In recent years, however, a new trend has emerged that has changed the landscape of how companies conduct their business. It’s called Bring Your Own Device (BYOD), and it’s also changing how the world of marketing works.

Deep Linking and the World of Mobile Marketing

Whether you’re searching the web for the most updated news items, or you’re looking to shop on your favorite websites, deep linking has become an integral part of the internet experience. It’s a tool that allows for true convenience and fast navigation, but many people simply aren’t aware of it. Deep linking is only just starting to provide that same convenience and simplicity to mobile applications, and as the technology spreads, it is opening new avenues for mobile marketing.

5 Common Mobile Marketing Mistakes to Avoid

As of Q4, 2013, more mobile smart devices are being purchased around the world than desktop and laptop computers. Surprised? Well, you shouldn't be. After all, how many times per day do you see someone pull out a pad or smartphone to while away a few minutes or to quickly check a fact? The simple truth is that the sale and use of mobile devices has absolutely skyrocketed in the past few years, and shows no sign of slowing down anytime soon. As such, marketers are making sure to take advantage of this new medium.