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Hippo Marketing Manager

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Hippo CMS 7.8 Introduces Relevance Module: Content, Context and Customer in Harmony

Hippo today announced the launch of Hippo CMS 7.8 and its new Relevance Module. As the first open source CMS to address delivering customer engagement, Hippo puts marketers in charge of creating and maintaining contextualized experiences across the customer journey covering web, mobile and social channels.

Hippo CMS 7.8 actually makes targeting usable to the marketer by delivering a solution that is comprehensive, easy to use and easy to maintain.

As Forrester’s Ron Rogowski and Stephen Powers put it, “Three ingredients make relevant customer experiences: profile data about who the customers are, historical data about what customers have done, and situational data about what’s happening in their lives now”1