If there’s one thing we as marketers have to admit we’re guilty of at times, it’s the use of buzzwords. Especially in the CMS world, acronyms (WCM, CXM, DXM) abound, and the latest terminology can feel like nothing more than the current fad. It’s true, the industry has a terminology overload, but it’s for this reason especially that, when they come around, game-changing concepts need to be explored and identified. Content-as-a-Service, or CaaS, is one such game-changer.
There was a time when the complex needs of a global multinational would be assessed and analyst through incredibly powerful but demanding bespoke software that would cost a small fortune to run. Teams of on site developers would be forever working on these intricate and resource hungry corporate performance management (CPM) systems to get everything working as it should whilst senior management kept on ploughing the budget into its upkeep. Why were they doing this? Because a properly implemented CPM software solution can be an incredibly powerful tool indeed.
Who doesn’t like the idea of Bring Your Own Device (BYOD) for business? Having employees use their own personal devices for work sounds like a great idea. For one thing, they’ll be more productive as they are already familiar with their devices. They’ll also be more satisfied with their work since they won’t have to struggle with learning how to operate a new smartphone or tablet. Plus, companies can save on costs since they won’t need to buy devices for their employees. So what’s the downside? For many business leaders, the chief concern no matter the BYOD policies enacted is that of security. With employees using their own devices, that opens up more avenues for vital company data to be compromised. That’s why so many businesses now are turning to mobile device management (MDM) systems as a way to address these pressing security issues.
Survey reveals 39% of enterprises not managing, or manually managing their virtual environments, negating any anticipated cost savings
Tensions between application producers and enterprises around virtualization are likely to heat up. As software vendors and intelligent device manufacturers change their licensing rules to profit from virtualization, the latest IDC/Flexera Software report, based on a survey of both application producers (software vendors and intelligent device manufacturers) and enterprises, shows that 42% of application producers plan on changing their licensing/compliance policies for virtualization. At the same time, alarmingly, a large percentage of enterprises, 39%, either don't manage their software licences at all in virtual environments, or they do so manually.
This lack of correlation is likely to increase tensions between buyers and sellers of enterprise software as more organizations are found to be out of compliance with virtualization licensing rules, resulting in steeper "true-up" or cost balancing penalties.
Combining leading expertise in Customer Experience Management (CXM) and Digital Asset Management (DAM) helps marketers drive consistent customer experiences in real time on any channel
ADAMSoftware, a leading Digital Asset Management (DAM) and Product Content Management (PCM) software provider, today announced that it has entered into a strategic sales and technology partnership with Sitecore, the global leader in customer experience management.
Companies from the cosmetics industry to pet food are finding better ways to interact with customers, improve services and identify new markets through the capabilities they gain from using big data technology, like Google Compute Engine. Google Compute Engine allows companies to run extremely large workloads in the cloud, making big data more affordable and efficient to use than ever before. With this type of technology, companies are able to gather and store more data and, more importantly, they can take that data and perform dynamic queries and analyses that yield real-time results.
Magnolia International has released the 5.3 version of its award winning web content management (WCM) platform. This release focuses on building personalized online experiences, enhancing collaboration for content publishers and quickly integrating with enterprise data sources.
Magnolia now delivers all core functionality through a series of task-focused apps. The 5.3 release includes a number of new apps for content personalization and marketing tag management. This latest version of the CMS also opens up the overall Magnolia App framework to simplify the integration of third-party software, devices and external data sources.
Magnolia 5.3 was inspired by the changing needs of customers to provide more targeted web experiences that leverage existing repositories of enterprise data.
Digital marketing solutions provider applies search technology in new ways to unlock even more business value and enhance customer experience
EPiServer, a global software provider for innovative ecommerce and digital marketing solutions, today announced the release of EPiServer Find, a next generation search solution that helps businesses solve important acquisition, retention and increased conversions of digital marketing and e-commerce sites. The new solution offers multiple benefits for aspiring digital leaders, including agility by creating automatic landing pages and an ROI increase on existing content. With EPiServer Find, organizations can better position themselves to reach new and existing customers by elevating their sites to create an enhanced user journey and ultimately drive long-term business results.
Today, SDL (LSE: SDL) announces the next release of SDL Web, the Web pillar of the Customer Experience Cloud (CXC). An industry first, SDL CXC now offers context brokering, which enables businesses to provide personal and contextualised interactive brand experiences for customers across all channels and devices throughout their individual customer journeys.
By using a Content Management System (CMS) web application; the creation, customization, and management of your website information becomes faster and much easier. You no longer need to master the web programming language just to be able to edit, preview, and publish content and web elements to your blog such as texts, animations, images, and video content. That is why a lot of businesses are now considering the need to leverage a CMS solution for their online presence.
CMS software applications come in various types and are offered by different vendors -- proprietary CMS tools hosted by web IT companies and open source systems such as Wordpress, Joomla, and Drupal. Not choosing the ideal CMS and not implementing the solution wisely can cause trouble once your website is officially launched. These pitfalls include slow speed, no available updates and support, the tendency of getting hacked (due to unsecure framework), and frustrations brought about by not meeting the expectations and demands of your business.
To avoid these pitfalls, we’ll discuss with you the top mistakes you must avoid when choosing and implementing a CMS solution.