"After under-buying and over-buying, the most common mistake I see in buying a CMS is looking at the wrong list of vendors. The WCM marketplace is saturated and hard to navigate, in truthfulness. Many organizations fall victims to this complexity and chose from completely wrong tools."
Irina Guseva, Senior Analyst for the Real Story Group, "5 Minutes With Irina Guseva", CMS Wire, April 8, 2014.
Given the flurry of product announcements this week, my desk is stacked high with press releases and requests for review. The most notable of these recent announcements are for ImpressPages 4.0, Jahia 7, and Umbraco 7.1. Each of these content management systems deserve their own review. However, this is a Friday and time isn't on my side. So, I thought at the least there would be value in mentioning the release of these products and give you the option to follow up on your own for additional information.
A few days ago, I received an advance copy DPCI's press release announcing that DPCI has contributed an open source module to integrate Drupal with the Adobe Digital Publishing Suite. As far as I can tell, the Drupal 7 module is currently a sandbox project but I assume it will eventually be released as a full module once the code is worked out.
I usually don't blog about specific modules or plugins of a CMS unless I've actually used them for myself or they're huge to the story of the CMS. However, I owe mention of this module to Joe Bachana, President and Founder of DPCI. Several years ago, he invited me to sit on a Drupalcon panel discussing enterprise trends in content management. Besides Joe and myself the panel included Bryan House, Acquia and moderator Jacob Morgan, Chess Media Group. That panel was a milestone event for me (huge audience) and forced me to acknowledge that I not only had a voice in this industry but also people willing to listen.
So without hesitation, DPCI's press release regarding their new Drupal module follows.
LOS ANGELES, CA – April 1, 2014 – Liferay, Inc., which makes open source portal software, is releasing a mobile software development kit today. The Mobile SDK is part of Liferay’s commitment to being a mobile-ready platform, which began with making responsive design work out of the box in Liferay Portal 6.2. The Mobile SDK takes the platform’s mobile capabilities a step further, making the unique benefits of Liferay Portal available to mobile app developers.
Kentico Software today unveiled Kentico 8, which brings new enhancements to Kentico’s integrated marketing solution. According to Kentico, this release is intended to help marketers and developers launch integrated marketing campaigns that engage today’s fragmented audiences across all digital channels.
The world of marketing is only growing more complex as a variety of platforms and technologies are giving customers more access to businesses and products than ever before. These new challenges are forcing many marketers to adopt some new technologies of their own as they seek to reach out more effectively to a wider audience. The key to these new strategies is that of machine learning, which is playing a pivotal role in this new revolution of marketing, particularly among mobile platforms.
To truly grasp the big change machine learning is making to mobile marketing, it’s important to understand the traditional way marketers determined an effective offer. It’s called A/B testing, and it works by presenting two different versions of an offer and seeing which one gets the most positive response from a group of customers. Once the preferred offer has been chosen, that message is sent to everyone.
It’s easy to see the drawbacks to this decades-old method. Only two possible offers are presented, and even once the best one is found, it is sent to people that might not respond favorably. A/B testing does not take into account all the many different factors involving an individual customer’s decision-making process. Those factors, however, make for a lot of data that can be collected and stored by businesses in today’s information age. Sorting through such an immense collection is beyond the realm of possibility for humans, but that’s where machine learning comes in.
I'm very selective when it comes to promoting white papers. A white paper is a document often used as a marketing or sales tool in business. White papers are long-form content designed to promote a products or service which often use selected facts favorable to the company sponsoring the document. That use of "selected facts" bothers the natural-born scientist in me. However, every now and then you come across one of these papers that holds true, is well written, and by an author or analyst you respect. In this case, the document is written by Deane Barker for Movable Type and is titled, "Managing Content in the Transactional Application" (PDF).
Last December, International Data Corporation presented a top ten list of technology predictions for 2014. Among those predictions, IDC claims that enterprise spending on Big Data analytics services in 2014 will increase by 21 percent over 2013, to exceed $4.5 Billion. Obviously companies are starting to recognize that their vast pools of data hold immense potential.
But spending money on Big Data and extracting real value from it are two different things. According to research by Gartner published in a 2011 article on ComputerWeekly.com, between 70 and 80 percent of corporate business intelligence projects flat out fail.
At Gartner’s 2013 Business Intelligence and Analytics Summit, a panel of vendors agreed that more than 70 percent of analytics projects failed to meet expectations. What is the main reason for that kind of failure?
If you have some free time this Thursday then you might want to tune into the CMS Connected's live webcast. As a periodic guest, I will be reviewing the Magnolia CMS platform in the show's Vendor Spotlight segment. Magnolia is an open source java-based content management system that is used in more than 100 countries across the world, by governments and leading FORTUNE 500 enterprise.
Showtime is set for Thursday, February 27th at 12:30pm ET / 9:30am PT. If you plan on watching the webcast live, be sure and register for show at CMS-Connected.com.
The primary focus of the show will be on something we've been covering here at CMS Report a lot lately, the shift to "Big Data". As part of our discussion on Big Data they will welcoming Seth Earley into the studio. Seth is a 25 year veteran of the technology industry and currently heads a consulting firm of which is is the founder and CEO.
Also, joining the show will be regular co-hosts, Scott Liewehr and Butch Stearns. A first, I think, DCG Principal Analyst Jill Finger Gibson will also weighing in on some of our big news stories of the show.