Enterprises don’t want to simply create content in the dark-- to justify and strategically direct content production, they need intelligence helping them determine with content resonates with consumers across these channels.
Companies can create consistent and integrated experiences across web and mobile channels
Liferay, Inc. announced the availability of Liferay Screens to help companies develop native apps for the iOS and Android platforms. Liferay is a leading provider of enterprise open source portal software products, servicing Fortune 500 companies worldwide. With Liferay Screens, organizations can easily extend the reach of their websites, portals, and intranets to mobile devices, and maintain a consistent experience for its users across all channels.
In recent years, Liferay has focused efforts of providing companies the ability to save time and money by making it easier for mobile apps to reuse core data and services. Liferay Screens is part of Liferay’s larger push to provide a mobile platform for companies developing several native apps across business units. The platform also ensures that users encounter consistent data and processes—such as registration, login, activity history, or documents—regardless of which interfaces they use to interact with the company.
“This release transforms the CMS into a data-driven intelligent marketing technology that measures real-time content performance against the online goals of the enterprise – attracting visitors, improving engagement and increasing conversion.”
Big Data continues to attract a passionate amount of attention among consumers, media, and businesses. It also attracts intense attention among analytics, digital channels, and cloud based technologies. All these are attributable to the current technology megatrends. Big Data has enabled managers to measure and know more about their businesses. It enables business owners to improve their decision-making and performance. Big Data has the potential of transforming both traditional and current businesses as well.
Big Data can significantly affect internet search results, finance markets, and business informatics. Yes, that is how powerful it is. For sure, Big data is the next big thing in the technology field. It will not only promote business growth, but it will also help companies to outperform each other.
Contrary to popular belief, the big data process isn’t a funnel. For whatever reason, we’ve come to think the more information we dump in from the top, the more actionable, quality insights will come out through the bottom. That just isn’t the case. We’re creating more data every day than any other point in history, but not all of this information is a golden opportunity. Most of it’s just noise. The real key to success is being able to navigate through the clutter and determine what pieces of information are pertinent.
Today 87 percent of business applications are web-based, yet only two percent of firms use web technology for document scanning , which begs the question, “why?”
“Web-based applications by nature are fast and inexpensive to deploy, and easy to manage compared to installing software on users’ desktop PCs. We are excited about bringing these same efficiencies to capture and most importantly, adding the ability to embed capture within business applications with the KODAK Info Input Solution,” said Tony Barbeau, Products & Services general manager and vice president, Information Management, Kodak Alaris.
Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.
Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.
Bedrock Data Will Sync and Automatically Update Data From Services Like HubSpot, Marketo, Mailchimp, Cvent, Salesforce, SugarCRM and More
Boston-based Bedrock Data™ today announced the launch of its data integration platform for businesses, along with $3.11 million in Series A funding led by .406 Ventures. This announcement marks the official launch of the company after over a year of development, testing and customer on-boarding.
FusionExperience, the business and data solutions provider, has today announced a powerful new feature, known as ‘Collections’, within NovumIP, the first full end-to-end Intellectual Property (IP) Lifecycle management application in the Cloud.