June 2014

The nice thing with friends in high places is the ability to see advanced copies of guides and books before they hit the public. Digital Clarity Group (DCG) has announced the immediate availability of an update to the North American edition of its popular Guide to Service Providers for Web Content and Customer Experience Management. Over the past few days, I've combed through the pages and remain as impressed with the guide as I was with its original release.

Companies from the cosmetics industry to pet food are finding better ways to interact with customers, improve services and identify new markets through the capabilities they gain from using big data technology, like Google Compute Engine. Google Compute Engine allows companies to run extremely large workloads in the cloud, making big data more affordable and efficient to use than ever before. With this type of technology, companies are able to gather and store more data and, more importantly, they can take that data and perform dynamic queries and analyses that yield real-time results.

Magnolia lets companies easily deliver engaging, personalized web experiences

Basel, Switzerland, 24 June 2014 – Magnolia International has released the 5.3 version of its award winning web content management (WCM) platform. This release focuses on building personalized online experiences, enhancing collaboration for content publishers and quickly integrating with enterprise data sources.

When it comes to technology in the workplace, businesses have always placed efficiency as a top priority. Because nearly all transactions, record keeping, communication and other functions are conducted on computers, speed and safety are essential. In recent years a trend has developed that many companies are finding helps employees conduct their work in a much more efficient way. This trend is called “Bring Your Own Device” or BOYD. Companies who implement this system allow employees to supply their own mobile devices, laptops and tablets in the workplace.

These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation.

Content Marketing and Marketing Automation are in many ways continuations of the same process: whereas content marketing focuses on getting visitors to your website, and engaging them meaningfully in the web environment, marketing automation is about lead nurturing- where the end goal is to hand over hot(ter) opportunities to sales. These two systems can reinforce one another to help your site generate revenue. Below are some key points to keep in mind when considering integration. 

So your business has finally taken the crucial step of selecting a Content Management System. Perhaps it’s your first CMS, or perhaps you’re ready for the switch from a solution that just isn’t cutting it anymore. You want to get the most value you can out of your solution. You’re probably making lists of expectations, or products to compare. As you go through your selection process, don’t get overly wrapped up in processes only to lose sight of the bigger picture. Take a step back and make sure to avoid these pitfalls.

There has been a lot of talk about big data recently, especially big data in the cloud. Often times both of these points — big data and cloud computing — are confusing to people. Fortunately, while they might be confusing elements to them, the essence of each of them is very simple, and when put together they form a very powerful combination. Cloud computing is the future, both for individuals and businesses. That being said, there’s a lot of confusion about how cloud computing works and what it can do for businesses and if it’s really safe or not.

AUSTIN, TEXAS – June 3, 2014 – Acquia, the digital business company, today strengthens its offerings for big data marketing and commerce, signing a definitive agreement to acquire Toronto-based TruCentric and its SaaS solution for real-time customer profiling and user engagement. TruCentric uses situational and historical data to drive deeper understanding of site visitors and provides insight in a way that marketers can make use of it.