September 2022

SaaS Data Was the Target of 51% of Ransomware Attacks in the Last 12 Months

SAN FRANCISCO - September 27, 2022 - Odaseva, the leading enterprise data protection platform for Salesforce, today released the findings of a global survey that shows that organizations are largely unprepared for ransomware attacks on their data stored in SaaS platforms. Attacks on SaaS data are an increasingly common cybersecurity target, and they succeed in encrypting SaaS data half the time, leaving only half of the victims able to fully recover. Differentiating from other ransomware studies, the survey queried senior data professionals at large enterprises of 10,000 employees or more.

Ransomware attacks are successfully targeting both SaaS and cloud data

Quocirca Future of Work Study Tracks Rise of the Employee-centric Hybrid Workplace

London, UK, 27th September 2022: Quocirca today published the third edition of its Global Print 2025 study, analyzing how print and digital convergence is shaping today’s workplace. ‘The Future of Work, 2025’ reveals that post-pandemic transformation is proceeding at pace and that the role and requirements of the modern workplace are undergoing fundamental changes. As the energy crisis and ‘Great Resignation’ add increasing complexity to decisions by both employers and employees on the balance between home and office working, changes are set to continue.

The in-depth study was conducted among 1021 office workers and 521 IT decision-makers in SMBs and large enterprises in the UK, France, Germany, and the US.

Why Data Transparency Leads to Stronger Customer Experience

Customer data is necessary for small businesses. It helps them understand customer wants and needs and how they interact with brands. In a world where competition is high, companies can leverage data to stand out more and create impactful experiences for customers.

Customer experience has always been the go-to strategy for businesses, and for good reasons. In a study by PwC, researchers found that 42% of consumers are willing to pay more for a better experience. 

How Big Data Is Used to Strengthen UX

How you build and design your website, you should always have UX (user experience) at the forefront of your processes.

Without a good focus on UX, you may end up with a website that keeps visitors from engaging with your small business. Yet, a site that establishes long-term relationships with customers is key to growth and profitability.

Though most experts say UX is fundamental to online business success, maintaining a high-quality user experience at all times is no easy feat. One way to ensure the user experience is meeting user expectations is by analyzing your big data results.

Here are some ways business owners use it to improve UX.