"The most successful people online, starting with Seth Godin, Chris Brogan, or Guy Kawasaki, all have one thing in common. They maintain a very active blog. At the end of the day, this is where your online home base resides.
If you want to succeed online, get a blog (via Tumblr, WordPress, or Typepad) and start crunching out quality content. It's the lifeblood of your online presence."
- Ilya Pozin, 7 Habits of Web-Savvy Entrepreneurs, Inc., July 5, 2012