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These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation.

Content Marketing and Marketing Automation are in many ways continuations of the same process: whereas content marketing focuses on getting visitors to your website, and engaging them meaningfully in the web environment, marketing automation is about lead nurturing- where the end goal is to hand over hot(ter) opportunities to sales. These two systems can reinforce one another to help your site generate revenue. Below are some key points to keep in mind when considering integration. 

So your business has finally taken the crucial step of selecting a Content Management System. Perhaps it’s your first CMS, or perhaps you’re ready for the switch from a solution that just isn’t cutting it anymore. You want to get the most value you can out of your solution. You’re probably making lists of expectations, or products to compare. As you go through your selection process, don’t get overly wrapped up in processes only to lose sight of the bigger picture. Take a step back and make sure to avoid these pitfalls.

There has been a lot of talk about big data recently, especially big data in the cloud. Often times both of these points — big data and cloud computing — are confusing to people. Fortunately, while they might be confusing elements to them, the essence of each of them is very simple, and when put together they form a very powerful combination. Cloud computing is the future, both for individuals and businesses. That being said, there’s a lot of confusion about how cloud computing works and what it can do for businesses and if it’s really safe or not.

AUSTIN, TEXAS – June 3, 2014 – Acquia, the digital business company, today strengthens its offerings for big data marketing and commerce, signing a definitive agreement to acquire Toronto-based TruCentric and its SaaS solution for real-time customer profiling and user engagement. TruCentric uses situational and historical data to drive deeper understanding of site visitors and provides insight in a way that marketers can make use of it.

Digital Business Optimization Drives Growth for America’s Fastest Growing Private Software Company

Last month, CMS Report celebrated eight years of providing stories to readers focused on content management systems. Over the years, I've told you how grateful and even surprised I am of the success CMS Report has seen. All true, but for fear of sounding ungrateful I've never acknowledged the negatives of blogging over such an extended period of time.

Creative Commons announced this week the appointment of Ryan Merkley to the position of chief executive officer. Ryan was recently chief operating officer of the Mozilla Foundation, the nonprofit parent of the Mozilla Corporation and creator of the world’s most recognizable open-source software project and internet browser, Firefox. At the Mozilla Foundation, Ryan led development of open-source projects like Webmaker, Lightbeam, and Popcorn, and also kicked off the Foundation’s major online fundraising effort, resulting in over $1.8 million USD in individual donations from over 44,000 new donors.

Social learning functionality and gamification figure prominently among the new capabilities of the latest version – version 6.3 – of the Docebo Learning Management System (LMS). Previewed at ASTD 2014 in the USA and launched around the world on the following day, this latest version of the LMS Software as a Service (SaaS), from the disruptive Cloud E-Learning solutions provider, facilitates new ways of enhancing users’ engagement in learning.