SEO

Kickstarting your SEO content strategy: the secrets of success no one has told you before

There was once a time when everything was simple and certain in the world of content. Then came the death of Black Hat SEO and the dawn of pro content marketers. This marked the rise of White Hat SEO and innumerable algorithm updates. B2B companies started releasing content and blog posts in bulk that targeted trending keywords that sent the new-age content writers and website owners teetering for visibility. The realm of content marketing became grim and full of ups-and-downs.

Give your WordPress website a boost by using the right combination of SEO plugins

Do WordPress websites offer the same convenience to small and big websites when implementing SEO? The question arises because the smaller is the website, lesser will be the content, and apparently it would receive fewer links. If this seems like a problem in doing well in SEO then when you look at larger websites that run into several pages have its own set of problems. Overall, SEO implementation is challenging no matter whether the website is big or small. If the site is huge, it faces challenges that are typical of its size and the same is true for smaller websites that struggle to gain momentum. Small websites have to fight it out with more significant sites, and it can appear to be a losing battle, which it is not.

Why is jQuery a Preferred Development Software and How Can You Make It More SEO-Friendly?

Web developers and programmers are always in search of new tools and procedures that will improve the performance of their websites. They also need to learn and implement search engine-friendly techniques to ensure that their sites are adequately optimized and able to perform as per the latest Google algorithm updates.

Ever since its release back in 2006, jQuery, the cross-browser, open-source library, has been used around the world, and its popularity has grown to such an extent that it is currently the most popular JavaScript library available to developers. In fact, some experts deem jQuery to be the best web development software based on its growth rate and usage.

How Can a Domain Name Affect Your SEO

Online businesses and the entire market have expanded and evolved quite a lot over the years. The power of search engines has grown quite significantly and if you want your website to make a difference and use its maximum potential, you simply have to think about SEO. Naturally, there are loads of tips and tricks for better SEO out there, but we’ve focused on one of the most common questions people ask about SEO and professional web design. That question is – can a domain name affect your website traffic?

Study: How Mobile Marketers Can Win on Google Page One with Universal Search

San Mateo, March 20, 2018 - Online marketers seeking to follow their customers from desktop to mobile through organic search find fewer opportunities to build their brands and grow revenue as Google’s evolving first page challenges them to feature in search via voice, direct answers, apps, videos and a growing list of newer universal search boxes, a new Searchmetrics’ study finds.

From relevant videos, images and news results, to flight information, stock updates, and even song lyrics, Google now integrates hundreds of different box-outs on its first page to help direct searchers to the answers they are looking for.

Chris Graham: Why Google AMP is a threat to the Open Web

Like others in the IT community, I have become increasingly concerned with Google's behavior with their AMP technology.

For those who aren't really aware what AMP is, it's Google's proprietary solution for speeding up mobile pages. Webmasters implement AMP, which is a kind of Google-sanctified and Google-code-driven version of your webpage. It works very well and solves an important problem. Often when you search Google on a mobile device it will show AMP articles at the top of the results, so you get access to fast content first, which is reasonable in and of itself.

5 web properties you must have to protect your brand online

Your brand identity matters a lot to your business if you are to succeed in online business. There is so much to protect which includes your business name, brand reputation, domain name among other elements that make your business. Unfortunately, your business is faced with a lot of threats that one might wonder if it is worth doing business online at all. Cyber squatting, intellectual property theft, domain hijacking, hacking are some of the few things you will have to worry about. Identity thieves have become more organized and might even be hard to spot them out.

3 Smart Tactics to Make Your SEO Less Expensive

Most businesses understand that SEO can be long-drawn and ROI realization can be slow. However, because you need to invest quite heavily in the initial periods, you could very well see the ROI becoming negative. For many small businesses with limited resources, this can be immensely stressful. Unfortunately, spending less in the early stages can either leave you stuck with low-quality SEO professionals or simply prolong the agony of a negative ROI. Some suggestions on how you can slash the cost of your SEO campaign without spoiling your strategy.

10 Questions to Ask an Internet Marketing Agency Before Engaging

Strategizing and executing Internet marketing campaigns require specialized expertise and hours of effort. Unless your company has the knowledge, skills, tools and time to handle all of your digital marketing efforts, you’ll need the assistance of a digital marketing firm.

But how can you know whether you’re entering into a relationship with a partner who is not only capable of helping you reach your goals, but also a good fit with your company culture?

Both components are essential because:

  1. You want to work with a firm that's adept at increasing traffic to your website and converting that traffic into leads and sales.