SEO

Searchmetrics Study: Online Health Sites Are Long-Winded - And Searchers Couldn’t Be Happier

SAN MATEO, Calif. (November 15, 2017) - Health-related websites must create highly relevant, long-form content tailored to answer searchers’ questions with more authority and clarity than other industries, according to a new Searchmetrics study that identifies key ranking factors for specific industries.

Fast-Loading AMP Pages Dominate Google’s First Page Results for Media and News Searches

San Mateo, September 26, 2017 - News and information publishers who enable fast-loading Accelerated Mobile Pages (AMP)[1] for Google searches now overwhelmingly top mobile search results, suggesting holdouts are increasingly likely to lose readership and advertising revenue, new Searchmetrics research finds.

What Impact Do Google Algorithm Updates Have On SEO?

Among various online sought after services, SEO or Search Engine Optimization clinches the highest demand these days. Everyone wants to find a professional and reliable SEO service provider so that his or her online business can flourish. Everyone wants to have professionally designed websites so that his or her online business platform looks good. However, at the same time, they know that having a good website is nothing if it has not been promoted in the right manner. For effective business promotion, you need SEO. However, SEO is not a simple thing to be described in a few words.

What Are The Benefits of Quality Content for Your Marketing Needs Online?

Have you ever wondered about the methods with which you can get are traffic to your website? There are many different methods of marketing, particularly with the advent of digital marketing techniques, and a number of stores are coming with their own unique ways of marketing their products. A very influential role is played by the content that you have on your website in determining the SEO ranking of the site. The optimization work and the related ranking are important factors that influence traffic and visibility of your site.

What an Established SEO Agency Can Do for Your Business

Search engine optimization (SEO) remains one of the most important ingredients for a successful internet marketing campaign. With the business environment getting viciously competitive, building a beautiful website is no longer enough. Every business in your niche already has a website and to stay competitive, you have to beat your competition through search. Search engines are at the core of business success and by working with an established SEO agency, you will gain a competitive edge, which is what every marketer wants.

Study Highlights Google’s Key Travel Industry-Specific Search Ranking Factors

SAN MATEO, Calif. (July 12, 2017) - New research from Searchmetrics identifies the important travel industry-specific search ranking factors that travel agents, airlines, hotel chains and other travel-related brands should consider in order to help improve their visibility in Google searches. 

A summary of the findings is: Travel brands rank higher by giving searchers a highly browsable experience, helping them easily gather and compare related information. They should also cover topics comprehensively, using more words and more large images, even if this means pages load a little slower. 

5 CMS Trends for a Future Website Owner to Consider in 2017

The Internet is the most popular and effective tool used by contemporary people. It doesn’t matter whether you what to do business or to have fun, you can’t keep up with the rest of the world without the Web. Surfing the Internet on regular terms, at a certain moment, you will feel the necessity to become the part of it yourself.

A Guide to What Is Really Stopping You From Ranking

It’s the million dollar question all SEOs get asked: “why isn’t my website ranking?”. Sometimes the answer is simply that the site doesn’t offer much value and doesn’t deserve to rank; other times a website is being held back by its own technical environment, or let down by poorly thought-out content. Are you worried about your current website rankings? Don’t get yourself tied up in knots – detangle your site’s content and CMS to give yourself the best possible chances of ranking.

Why Should You Hire an SEO Agency for WordPress CMS Management?

The WordPress CMS is one of the most widely used systems in the world. This is mostly because of its user friendliness and the large community that stands by it. To use this platform, you only need basic computer skills. Everything else is straightforward, as this content management system does not require you to code as much as other CMS. However, just because the platform is easy to use does not mean you don’t need expert help.