SEO

I'm sitting in a CMS Expo session on search engine optimization. Search engine optimization is the descriptive term used by marketers to describe the process of luring traffic to your site by improving your position in search engine indexes.

I usually stay clear of search engine optimization (SEO) discussions, but I think this video is worth your time. In the video, Corey Eulas teaches SEO tips, tricks, and best practices found to increase traffic from search engines. This talk includes examples with a look “under the hood” of a few actual sites owned by members of the audience. You will "discover how to enhance user experience and usability while making your site more search engine friendly".

CMS Wire's Barb Mosher reported about a forum posting by a Google Employee explaining why PageRank has been dropped from the Google Webmaster Tools. Barb writes:

Do you constantly watch the Google toolbar in your browser to see if your Google PageRank has changed? Do you worry constantly about why your rank is less than that of a competitor? Well, there may not be any reason to worry any longer.

Google has dropped PageRank data from Webmaster Tools.

Google has for some time discussed that PageRank is a very small factor among many factors that they look at for placing a particular indexed page on a search results page. Dropping PageRank from the Webmaster Tools appears to be just one more step in moving PageRank away from everyone's attention.

We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it. :-)

I have observed that indeed PageRank doesn't matter for placement on Google's search pages. I've seen CMSReport.com's front page ranked from as low as "3" to as high as "7" over the years. Although the page rank has varied over time, the placement of my web pages on the search pages have stayed about the same. Relevancy of the page to the search terms being used seems to have a much greater impact on how well your site ranks with the search engine. Additional details on why Google doesn't see PageRank as a good measurement for a site can be found on one of their Webmaster FAQ.

I'm not a huge fan of creating sites with Adobe's Flash.  I personally find Flash sites difficult to navigate, bookmark, and retrieve worthwhile information.  However, I can understand why the more artistic Web designers and site owners out there prefer to use Flash when building a website.  But in my mind, one of the biggest drawbacks with Flash is that Google and other search engines have a difficult time reading and indexing Flash sites.  Let's face it, if Google can't search your site then it is highly unlikely your customers will find your site in the first few pages displayed by Google no matter which keywords are being used.

A couple months ago, Technorati announced that users of Wordpress needed to upgrade to the latest available version (now at Version 2.5). This week, Technorati announced that blogs remaining vulnerable to identified security exploits may no longer be indexed by their service.

Because of this ongoing problem, we're discontinuing processing crawls of blogs that exhibit common symptoms of being compromised. We strongly recommend upgrading your WordPress installation. Even if you haven't been afflicted by a compromise, by the time you are aware that you have been a number of negative consequences may have already occurred (for instance, flagged spam by Technorati, Google or Yahoo!) -- this has been reported by many WordPress users.

By not upgrading your software, the search engine services may block your site from being listed. I can't think of a greater incentive to update your content management software to the latest version than the threat of being delisted. This is a bold move by Technorati. I'm personally glad Technorati is taking a stand against sites hosting older versions of Wordpress with the known security holes. In my opinion, there really isn't a good reason you shouldn't be upgrading your Wordpress site to the latest version.

Last weekend, both Linux Today and Linux.com provided links and excerpts to an article I posted here at CMS Report.  You can see some of the stats on my newly quantified site at quantcast.com.

Jared Ritchey has a few things to say about search engine optimization and WordPress.

This post you are reading has been saved unpublished for a few days as I have feared it reads too much as a rant.  In this post, I'd like to discuss the difference between good and bad competition when it comes to similar "news sites" such as my own CMS Report.   I also want to touch on about how a CMS such as Drupal and Joomla brings both the good and the ugly online.  Unfortunately as with all technology, the modern CMS not only has been a blessing to sites dishing news for their writers and their users...but also a curse.

Did you hear the reports about all that money to be made from online advertisements?  In 2006 alone, Internet ad revenue was estimated at $16.8 billion USD.  You have also likely heard of bloggers making thousands of dollars in just a short amount of time through online ads. If you believe this is another post about making money from online ads or how to optimize your site for the search engines, you are going to be disappointed.  I'm not here to tell you how to make money online but when you shouldn't be making money from advertisement on your site.

When I first started developing this website, CMSReport.com, it was my intention to also take "the opportunity to provide a series of how-to articles on building a Website using Drupal".  I wanted to help those getting started in using a content management system for their site by suggesting some tips and ideas that could make their life easier.  As time wore on, when it came to my own site I found that except for a few well written posts I failed miserably at this goal.

I'm pretty good at tasks such as developing, innovating, documenting, and system administration.  However, some people can't walk and chew bubble gum at the same time.  Unfortunately, I'm one of those people.  I have difficulty developing and documenting at the same time.  This isn't unusual as one of the most talented programmers I know struggles with documentation and will ask me for help in writing instructions for his own software.  My point is that when you find people who is blessed with being able to document their own work you need to let others know about that person.