March 2022

TikTok Marketing Techniques: A Roadmap to Fuel Your Business Growth

TikTok is the newest wave of social media, but it’s quickly gaining attention with younger audiences. Gen Z and millennials are loving the short-form video content on the social media app, giving businesses a potentially huge market to tap into.

If your audience is active on TikTok, you can’t afford to miss the opportunity. Brands that leverage the platform’s marketing are seeing incredible growth from its video-first content. Whether you go viral or not, you can gain a powerful presence on the app.

New research: Digital self-service now more popular than calling customer service

Crawley, UK, March 22, 2022 – Most consumers are ready to swap customer service calls for digital self-service in the wake of their experience during the pandemic, according to new survey findings released by Macro 4. The research, which examines UK consumer attitudes to household energy and water suppliers, suggests that 61 per cent of customers have become more comfortable interacting with companies digitally since the pandemic, on websites, apps and other online channels. And 60 per cent would now prefer not to call a live customer service person at all if they can solve their issues themselves using online resources.

How to Successfully Incorporate Live Chat on Your Website

Live chat adds another level to your website experience you won’t get from other types of contact forms. It puts immediate power in the hands of the user, allowing them to get in touch at any time. People are more likely to trust you if you offer live chat, too. It makes things more personal and creates additional opportunities for interaction.

What are the Best Ways to Improve the ROI of Your Company Blog?

Most brands want to have a company blog, but they may worry over the cost of hiring writers and editors and driving traffic to the site without knowing what the return on investment (ROI) of blogging might be.

According to Blogometer, around 7.7 million blog posts are written every day. Of course, the number of posts varies, but you're competing against a ton of other information to even see an ROI. Your articles must stand out from any competitor articles, but also compete against the many distractions on the internet to keep user attention.

Annual Zend PHP Landscape Report Reveals Major Shift Toward Application Modernization

MINNEAPOLIS, MARCH 8, 2022 – Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development lifecycle, today announced the findings of an annual survey in their 2022 PHP Landscape Report.

The survey, conducted by Zend by Perforce, measures the key trends and technologies in the PHP ecosystem. Among the key findings in the report, 77% of respondents indicate plans for containerization technologies, while another 62% of respondents have plans for orchestration.

Kaleyra: “COVID-19 has Accelerated the Digitalization of Communications in the Banking Industry”

MIAMI, Fl. – March 2, 2022 – Speaking today at Future Digital Finance 2022 on behalf of Kaleyra, Inc. (NYSE: KLR) (NYSE American: KLR WS) (“Kaleyra” or the “Company”), CEO Dario Calogero said that “the banking industry must ensure it is leveraging every digital platform available to continue to meet customer demands in an increasingly online world.”