You've put hours into your web design, and your landing page seems to have everything in order. However, people are bouncing away without converting into customers. There are many possible reasons why your landing page is not working the way it should, and thankfully, there are remedies.
Around 80 percent of marketers archive their conversion rate optimization results so they can measure progress over time. If you aren't tracking this, start keeping the data today so you can see what tactics work and what needs adjusting. That way, you can avoid constantly doing something that's not working.