August 2024

E-commerce businesses thrive on client satisfaction, and the returns process is a critical component of that contentment. An inefficient or complicated return experience can result in dissatisfied buyers, negative reviews and a decline in repeat business. Streamlining the procedure is essential to maintaining customer loyalty and operational efficiency. 

Explore practical strategies for optimizing e-commerce returns tailored for business professionals looking to enhance this vital aspect of their operations.

Many people think customer relationship management (CRM) tools are primarily used by sales professionals. However, these products can also improve client experiences by giving personnel more insights into behaviors, preferences and pain points. Perception changes that position CRM software as a customer experience driver can help those in people-oriented roles get better results and become more productive. 

Websites, social media and other digital channels have become the primary means of discovery and engagement. Since traditional branding has shifted to digital applications, maintaining a strong presence online is essential for building trust and credibility. 

Yet, if this presence requires you to rebrand, a strategy will need more planning than you might think. That is why there are several considerations to keep in mind when planning your digital-first rebranding strategy.

Governance models determine how an organization’s leaders interact with others at a business and clarify parties’ responsibilities. Although it is increasingly common for companies to have single models affecting all activities, establishing these frameworks for specific goals or priorities is another option.

4 Common Types of Governance Models

Before exploring how governance models keep companies compliant and employees accountable for their actions, let’s look at some of the most common types. Learning about them can make it easier to decide which one to use.