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WordPress plugins and how they have been affecting your website performance

WordPress is currently the leader of all CMS platforms with about 30% market share. Millions of websites now run on WordPress. This open-source platform is making the world of web design a better place for everyone. This builder has the power to take care of every user's need and the visitors to each website. It has the simplest backend management and frontend customization options among all open source and closed source CMSs. It is the ease of customization and the simplicity that drives website developers towards WordPress indiscriminately. If you are planning to use WordPress for building your business website, you should brace yourself for the host of features and plugins that the platform offers.

Top 5 Metrics for Monitoring SEO Performance the Smart Way

Search engine optimization (SEO) is very important to modern businesses. It's a cost effective marketing strategy that will boost your visibility, presence and credibility online. It's a good way to make your business and your website more visible and accessible to your target audience. However, SEO takes time before you can start seeing results. That's why it's important to track the progress of your SEO activities, in order to determine whether your efforts are paying off or not.

Top 4 SEO Tips to Boost Your Business Website’s Visibility on The Web

You probably know how important the internet is for the growth of your small business. It opens up enormous opportunities for you to gain the competitive edge in the marketplace. For this to happen, you need to find ways to improve the online visibility of your business website. This is where search engine optimization (SEO) comes into the picture. It acts as a catalyst in helping your site secure high ranks on the results pages of prominent search engines. Only then will your target audience in this environment get to know of the products you are offering to sell them.

How to boost your business website’s visibility?

Know what Black Hat SEO Services Do - Stay Away from Them

SEO services are essential for any business with an online presence, trying to sell their services and products. As there is an increased demand for SEO, there are plenty of providers offering a wide range of services to clients. However, if you are planning to hire an SEO service, it is important to be very careful and informative about choosing the ideal one for your purpose.

Study: Faster web pages already rank higher in mobile searches – even before Google’s “Speed Update”

San Mateo, June 28, 2018 - Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study by Searchmetrics suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches. The search results appearing in Google positions one to five load significantly faster than those lower down, with almost a third (32%) loading within one second. And pages using Google’s faster loading Accelerated Mobile Pages (AMP)[1] appear in the first search results page for around 61% of searches.

5 Ways to Improve Fan Following on Instagram

Did you know that Instagram has 800 million and more monthly users and skyrocketing engagement levels? Statistics also show that 80 percent of users follow a brand on this photo-sharing site. Therefore, if you have a business and want to gain a massive fan following on Instagram, you will need to start sharing, liking, and commenting on your followers’ posts. It’s easier said than done. To grow your fan following, you need to research online. It calls for your time and effort. Now, you will find many fly-the-by-night agencies that claim to increase your fan following on Instagram overnight. Do not believe in them for a second. Read up online literature to grow a massive following on this photo-sharing site.

Is your PHP e-commerce site doing well enough? The SEO factors you should prioritize to boost conversions

The presence of numerous website builders and CMS platform options makes setting up a store online a lot easier than it was before. Therefore, we see a lot of new spicks and span new e-commerce stores with a wide array of products but no customers. Many business owners are often too quick to blame their website template and core code for the lack of traffic. Nonetheless, how responsible can your code infrastructure be if several other stores are using the same code type or the same template?

Re-Energize Your Intranet News

The modern workplace is undergoing a drastic transformation in terms of technological advancements and changing work culture. This has resulted in companies across the globe discovering new ways to collaborate and communicate with their employees, using Intranet software as a social tool to reengage end-users. One of the best ways to engage, inform and empower your employees in the workplace is by providing content that is genuinely interesting, with topics that truly resonate with your end users -  which is why your Intranet News is the cornerstone of your company intranet.