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Top 5 Link Building Mistakes to Avoid

Every business that wants to improve their SEO (search engine optimization) rankings will engage in link building. Link building is one of the most important SEO activities. According to Google, top-quality backlinks and content share the first place as being the most important ranking factors. High-quality backlinks can help businesses improve their website traffic, improve rankings and boost their conversion rate. However, creating such quality backlinks is no easy task and it certainly can't happen overnight.

What is Organic SEO? Important Things to Boost Organic Traffic

Ranking high in the search engines is tough, especially in a world where everyone is competing for space and visibility. The trend has been drastically changing, and website visitors are today more influenced by paid adverts that lead them to specific sites. It means that organizations are finding it difficult to generate organic traffic as more money goes to influential campaigns. This notwithstanding, it is still possible to make organic traffic and while at it convert some of your web visitors to customers.

New Study: Mobile Phones Are Driving 56% of Festive Online Fashion Sales

Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 were 36% bigger than last year.

Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for 71% of traffic and 56% of sales revenue (up from 64% of traffic and 50% of sales revenue in 2017) on the two holiday shopping days. Conversion rates are also up on mobile phones from 1.98% last year to 2.28% in 2018.

M-Files Leads Five of Gartner's 2018 Critical Capabilities for Content Services Platforms

DALLAS – Nov. 13th, 2018 – M-Files Corporation, the intelligent information management company, today announced that the company received the top scores in five key categories in the 2018 Gartner Critical Capabilities for Content Services Platforms report. The five key categories include content management, content security, search, metadata and classification and delivery model.

The Five Habits of Highly Effective Customer Experience Professionals

New York, NY: 13 November 2018: There are five key habits that successful CX professionals have in common, according to the newly published State of Customer Experience 2018 report. 

The study is one of the most comprehensive global surveys of CX practitioners and was carried out by Confirmit in partnership with Engage Business Media. The resulting report, the State of Customer Experience report analyses the factors that define leaders and laggards in CX across different industries, and across B2B and B2C markets. The results show that leaders share common attributes which are critical in driving CX success, increased investment and customer-centricity.

How ORM Is Redefining SEO (And How to Do It Right)

Online reputation management (ORM) has become a true buzzword recently, but there are still numerous misconceptions about it. ORM is complex and contains a wide range of practices that shape the public perception of your brand. And, apart from your branding efforts, they may also impact your SEO.  

Let’s see how ORM is redefining the digital marketing landscape and how to get the most out of it.

Joomla 3.9’s Privacy Tools Drive GDPR and Regulatory Compliance

As a collaborative community-driven software release, Joomla 3.9 reflects and incorporates global user feedback gathered through extensive community surveys, Joomla forum posts and feature requests. Joomla have incorporated the very latest feedback in Version 3.9 to provide users with a comprehensive ‘Privacy Tool Suite’. This facilitates the compliance of Joomla websites with laws and regulations, most notably GDPR.

Among the new features included are:

New Searchmetrics study: Google now wants brands to get niche-specific

San Mateo, October 17, 2018 - Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, according to the latest research by Searchmetrics. That’s because Google’s use of technologies such as AI and machine-learning are helping it pin-point, more clearly than ever, the specific factors that satisfy search queries in different niches and contexts.