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Back in February I wrote an article saying how I believed Google AMP has been imposed on the web by Google as a ‘standard’ for developing fast webpages, and my dismay about that. Google apparently developed this as an internal project without any open collaboration, and avoiding the W3C standardization processes. Google made implementation of Google AMP a requirement to show at the top of the search results for common news searches.

To many of us open web folk, Google’s AMP violated the widely held principle of search engines not putting bias into search results, and/or the principle of web standards (take your pick – it would not be bias if it was a standardized approach that the wider web community had agreed upon).

Just as much important it is to publish high-quality content on sites consistently for consumer engagement, it is perhaps equally important to pay attention to taxonomy for improving the usability of websites. Since providing better user experience is the goal of any marketer, you cannot afford to overlook the aspect of taxonomy that comprises of categories and tags of WordPress websites.  Unless it is easy to sort content conveniently, viewers will find it difficult to quickly identify the content they are looking for.

Digital marketing is a lot like playing poker. The first-timers always find some luck, the beginners keep struggling and only those who know the game win by the end. Just like in a game of cards, everyone, even the experts, make mistakes in SEO. Search engine optimization is not as complicated as most people deem it to be. It is the art of achieving the perfect balance of usability, information, and visibility. Well, there are over 200 ranking signals, and that is what leaves room for errors. 

In the event, that you are a business owner, then you must already know how important it is to have a business website up and running. A good business website will help you to strengthen your position on the internet and solidify your presence as a brand. With a functional business website, you will be able to promote your business more efficiently successfully. However, in addition to building the business website, it is also essential that people are able to find and locate that website. Search Engine Optimization is vital for this.