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Storytelling is in our genes. It’s how we share experiences with others, as we all have similar yet different stories to tell – common ground for understanding each other and forging meaningful bonds and connections. 

Because of these reasons, storytelling has been a part of branding for decades but started gaining true recognition with the advancement of technology and the internet as well as with inbound marketing taking over. It’s what made design matter even more, helping the business create a unique story, with your customers and your own brand being the main characters.  

No matter what type of business you run, a style guide helps solidify your brand and present a consistent image across multiple media. The style for an industrial business may vary slightly from other types of businesses. People want to know they can trust you, so consistency and reliability become even more of a factor than, say, for an e-commerce store that sells kitchen gadgets. However, some of the rules are similar.

Programmers and web developers are forever looking out for new techniques and tools that will allow them flexibility and enable them to improve the performance of their websites. Simultaneously, they are also conscious of the need for websites to be SEO-friendly to ensure that the businesses that use them are competitive. This means that they prefer the websites to be easy to streamline for search engine optimization so that they get good ranks on the SERPs and can generate adequate website traffic. JavaScript is already a very popular programming language for web development. According to statistics, some 1.6 billion websites exist globally, and JavaScript powers more than 95% of them.

The number of businesses migrating to the cloud is constantly growing. According to the 2019 research study by the Cloud Security Alliance, 69% of enterprises are moving business-critical information to the cloud. 

Statistics also say that 81% of businesses are using multi-cloud solutions. The recent State of the Cloud report claims that companies use approximately 5 cloud environments, while some greater enterprises invest in even more complex cloud infrastructures.