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If there is an industry that’s getting more competitive with each passing year, then it’s got to be Ecommerce. After all, an industry that’s going to be worth more than 4.88 trillion US dollars by the year 2021 is only going to get exponentially more competitive as the years go by due to the sheer lucrative appeal of the market. And you can bet that every aspiring and established Ecommerce leader in the business will want to snag a sizable piece of that financial cake.

There is an entire science behind colors and why they impact users the way they do. Designers understand some hues clash while others complement one another. Most designers are also skilled at putting a palette together that reflects the personality of the brand. Complementary colors, however, have several advantages that improve the overall impact of a design and draw users in.

Complementary shades are opposite one another on the color wheel. Red and green and blue and orange are some examples. Of course, there are hundreds of different shades within color families, so you must also consider contrast and analogous tones, which next to one another on the wheel.

Employee intranet isn't the latest buzzword in HR, that’s for sure. It has been around for some time, however, back in the day, the intranet was a simple database whereby employees could access documentation and information that related to their role, and that is related to the business as a whole. With time employee intranet has changed and grown. Rather than being an entirely one-way communication tool, it has become a place to share information and knowledge, all in one place.

Driving visitors to your site is only half the battle in gathering leads and converting people into customers. You must also engage and entertain them.

Around 86 percent of customers are willing to pay more for a good experience with your brand. Investing in UX pays off in more engaged and loyal customers who are eager to buy from you.

One trend that's been gaining momentum in recent months is the sticky navigation bar. A sticky navbar follows the user as they scroll down your page, making it easy to move to any area of your site without the need to scroll back to the top.

You have just a few seconds to make a good first impression on site visitors. If your navigation bar is easy to find and intuitive, people are more likely to form a positive image of your brand. One user experience (UX) study showed fixed navbars reduce browsing by 22 percent.