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Few forms of advertising are as powerful as online ads. With more people shopping online than ever, you want to allocate a good portion of your marketing and advertising budget to this endeavor. The key is to work smart and make the most of the effort. Here are four strategies that will help you get the most from your campaigns.

Recognize That Ad Buying Has Changed

Online marketing is not a static process. Over the years, approaches that once worked fine are no longer effective. That means the strategy and even the resources you were using five or ten years ago may no longer be the best way to proceed.

Minneapolis, Minn., Nov. 2, 2017 - Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development lifecycle, today announced that it has released the latest version of its Helix Plugin for Microsoft Visual Studio (P4VS). This version includes major usability enhancements that take advantage of Microsoft’s new extensibility hooks for source control providers to offer users tighter integration in their IDE. P4VS 2017.2, the second Perforce release for Visual Studio 2017 this year, makes it even easier for developers on Helix Core to connect their repositories in Visual Studio.

AUSTIN, TX – October 30, 2017 – AllClear ID, the industry leader in customer data breach notification and response, today announced it was recognized as a “Leader” in The Forrester Wave™: Customer Data Breach Notification And Response Services, Q4 2017 report by Forrester Research, Inc. AllClear ID is one of two Leaders recognized in the report.

Forrester Research, Inc. determines the ranking based on 18 criteria evaluating each provider’s current offering, strategy, and market presence. The report states that AllClear ID’s “core business is customer breach notification and response services…[and] puts a heavy emphasis on prevention and planning.”

Today Cloud IQ, the effortless commerce platform, unveils its latest research report, Me, Myself & I: The Individualization Imperative. The report identifies customer experience pain-points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalization is not cutting it with consumers and as such how individualization is emerging to benefit both consumers and brands. Consumers are sending a strong message to brands with 69% of consumers wanting an individualized experience, and two-thirds expecting it, and yet only 40% of brands actually offer one today.

LONDON, 19 October, 2017 – More than half (52 percent) of UK consumers think fraud is an inevitable part of shopping online, according to new research conducted by Paysafe, a leading global payments provider. In a wake-up call for online business, the Lost in Transaction report contradicts the widely-held belief that consumers value convenience and experience over security when shopping online. Instead, 60 percent of consumers are willing to accept any security measures needed to eradicate fraud, while two thirds (65 percent) are open to the introduction of more secure payment processes such as two-factor authentication. 

As 143 million Equifax consumers continue to pick up the pieces from stolen Social Security numbers, birth dates, driver's licenses, addresses and credit card numbers, Flexera has another warning – expect a long tail of incidents and breaches in the months and years to come.