More Than Half of European Mobile Subscribers Could Abandon Their Mobile Operator for Unlimited Video Data Plans
Survey reveals that mobile operators need to devise innovative data service plans to avoid churn
REDWOOD CITY, Calif – June 08 2016 – Openwave Mobility, a software innovator enabling operators to manage and monetize encrypted mobile data, today announced significant results from a population-weighted survey of over 2,000 European mobile subscribers. Key findings reveal that more than half of subscribers (57.3%) across the UK, France and Germany would consider switching mobile operators in order to get unlimited video.