Business professionals are familiar with greenwashing and social washing as ways corporations manipulate customers — whether intentionally or not — with misleading information. Since the advent of widespread artificial intelligence (AI), AI washing has become a trend. Uncover what this entails and how entities can avoid it to maintain customer loyalty.
AI Supercharging U.S. E-Commerce Counterfeit Crisis
An explosive new report, "The Counterfeit Buyer Teardown," paints a concerning picture of a rapidly evolving and increasingly sophisticated counterfeit goods market, driven by a new factor: Artificial Intelligence. Forget the back alleys; findings from the research—conducted by market research firm OnePoll and AI company Red Points in February 2025—highlight that the future of fakes is digital, AI-assisted, and alarmingly mainstream.
A new study has revealed a growing concern in the digital marketplace: artificial intelligence is playing a major role in the rise of counterfeit shopping. The findings are detailed in a comprehensive new report, titled The Counterfeit Buyer Teardown—the largest ever conducted on U.S. counterfeit e-commerce. Among other alarming conclusions, it highlights how AI is accelerating both accidental and intentional purchases of fake goods online.
Voice search has transformed how users interact with technology and access information online. Today, asking Google Assistant, Siri or Alexa for movie streaming locations, news updates or cooking tips has become routine.
With the rise of AI-enhanced neuro-linguistic programming (NLP), the demand for automatic speech recognition capabilities has skyrocketed. Website owners must embrace this evolving trend to enhance their online presence and provide the seamless experiences users now expect. Here’s how to go about it in six steps.
Content is at the heart of every brand’s marketing strategy, but manually managing the process can be a significant hurdle. With content teams expected to quickly produce engaging pieces, finding ways to work faster without sacrificing quality has become more crucial than ever.
Artificial intelligence (AI) is becoming the answer to this challenge. Marketing teams that use intelligent tools can distribute result-boosting content more efficiently.
AI tools are leading the way in helping marketers keep up with the growing demands of quality content.
AI-driven marketing has the power to change how businesses engage with their customers, offering unprecedented levels of value. However, while many companies use it to optimize their strategies, consumer sentiment around its use is more complicated than it seems. Therefore, understanding how people truly feel is crucial for brands looking to stay ahead.
Generative AI has quickly become a game changer for marketers, opening doors to new opportunities and enhancing how businesses execute campaigns. It has allowed marketers to create personalized content at scale while automating tasks that once took hours.
With industries across the board becoming increasingly adept at using AI-driven Large Language Models (LLMs) like OpenAI’s ChatGPT, Anthropic’s Claude2 and Meta AI’s Llama2, it begs one obvious question: How do we make sure all of the content out there isn’t generated by AI?
Fortunately, being an “AI sleuth” is relatively easy thanks to some emerging smart SaaS tools. Such solutions will become crucial for those endeavoring to identify the use of AI in content creation, dealing with challenges related to false positives in AI content detection, discerning if AI material has yet been detected, and even if AI “distilled” content has been reconfigured to be more neutral in sentiment.
WordPress is one of the world’s most popular content management systems (CMSs). While it was first invented with the primary intention of publishing blogs, it has long since evolved. Today, WordPress can create different websites for a range of purposes.
This CMS offers many plugins and tools that can help you optimize your website. While not traditionally designed for WordPress, one tool that can prove vital to create a more refined experience for site visitors is ChatGPT. Here are five ways you can utilize ChatGPT to optimize your WordPress website.
Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 were 36% bigger than last year.
Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for 71% of traffic and 56% of sales revenue (up from 64% of traffic and 50% of sales revenue in 2017) on the two holiday shopping days. Conversion rates are also up on mobile phones from 1.98% last year to 2.28% in 2018.
Karl Roe, VP Services & Cloud Solutions at Nuvias, takes a look at what’s in store for organizations using the cloud in 2018:
2018 will see Artificial Intelligence (AI) drive a transformational change among organizations and impact on cloud use.
ICT isn’t getting any simpler, and businesses are being forced to move faster as their customers’ requirements become more demanding. This is driving innovation in areas like AI, but automation of past processes won’t be enough to keep up with the “need for speed” in business agility.
