As most of you know, earlier this year we rebranded the website CMS Report to this site, socPub. The website's new identity has allowed me, article contributors, and our readers to explore topics well outside the norm of conversations surrounding content management systems. Although we're going through a bit of growing pains with establishing a new identity under socPub, I'm fully committed to this new website. The change has been good for me and I'm once again inspired to write on topics that interest me.
While I may be an old dog with decades of experience utilizing websites for marketing purposes, I'm more like a newborn puppy when it comes to email marketing. Until a couple years ago, I never utilized email campaigns or email newsletters in hopes to get more visits to my websites. My current email marketing service provider is MailChimp, but there is another customer communication platform that is on my radar, Colorado-based SendGrid.
This week, SendGrid announced a new editing experience for SendGrid Marketing Campaigns. The new email marketing editor addresses familiar pain points for marketers who previously had to choose between the convenience of visual design and efficient editing of code.
While the purpose of good web design is to make the user experience informative, useful, interesting, and enjoyable, it is quite common to find web developers tripping over basic design concepts that result in a negative impact on the ROI. Let’s take a look at some of the common mistakes that you must not make while developing a small business website.
Too Many Things Happening on the Site
Unless the user can immediately figure out what the website is all about, it is very likely that it will be abandoned for something more explicit. Often small business owners think that the user will never progress to the other pages so they tend to cram in as much content as possible on the home page. The result is clutter, slow loading, and a confused user. Try to only include vital information that serves to indicate what you offer and a clear navigation.
With this latest release, users can efficiently find and work with content most relevant to them. This personalization enables business users to get work done as quickly and efficiently as possible by automatically presenting them with their most commonly used actions, such as recently created documents and previews of pending workflow tasks.
“Our goal is to delight our users and improve their productivity, so we streamlined the most common user interaction patterns and embraced the latest UI technology to deliver a fantastic user experience,” said Alain Escaffre, VP Product Management, Nuxeo. “With several new groundbreaking features, like customizable menus, instant preview and live search, the Nuxeo Content Services Platform continues to lead the market in delivering a modern, compelling and optimized user experience.”
We're no longer yesterday's CMS Report. Less than ten days ago, I started the process to migrate this website's content management system from Drupal 7 to Drupal 8. During the migration I decided it was also time for a rebrand by listing the site under a new name and a new domain. We're now socPub and registered under the domain socpub.com.
What does socPub mean? Absolutely, nothing.
Several years ago, I had the idea of using the domain for a niche website focused on social publishing and neither of those two things happened. Looking back, I'm glad I didn't move forward on the project. Today, no one really talks about social publishing in the way it was originally envisioned. But also, I have too many interests to want to run another website where the name itself limits the topics a site covers. socPub has no meaning today in order to give us a chance to be a lot of things tomorrow.
Can you remember how the first websites looked like? Some looked funny while others appeared complicated enough to launch a rocket in the moon. A couple of years down the line, significant changes are evident. Modern websites are not only sleek but also user friendly. They also contain answers to most of our daily needs. That is enough. We might want to say customers have reaped huge benefits from such changes, but the truth is business owners have gained even more.
The web design evolution is on; it never stops. In future, trends are expected to shift further. While it is good to remain optimistic and wait for more changes in the future, it is fair enough appreciating the existing trends. For any business owner aimed at boosting revenues and taking his business to the next level, having in mind certain revolutionary web design trends in the business world is necessary. Let’ take a walk through some of them.
The Internet is the most popular and effective tool used by contemporary people. It doesn’t matter whether you what to do business or to have fun, you can’t keep up with the rest of the world without the Web. Surfing the Internet on regular terms, at a certain moment, you will feel the necessity to become the part of it yourself.
If you decide it is high time to launch your own website the first thing you should do is to find a high-quality CMS (‘Content Managing System’) for it. The best news about starting a website nowadays is that you don’t need to bother about coding or hiring a professional anymore. You will be able to do everything yourself since many CMS developing companies make their best turning website creation into an effortless process which can be easily carried on by a non-professional.
There are many reasons why you should consider using a content management system (CMS). The top reason for using the CMS is because it makes the creating and editing of content simple and easy. You will also have access to an arsenal of remarkable web design tools to make your work easier. All in all, how well the CMS serves you will depend on the service provider you end up choosing. If you are searching for the right CMS to use, you have to avoid the following mistakes.
1. Choosing a geek-friendly CMS
As a developer, the first thing you need to remember is that not everyone is tech savvy. Even if you find a remarkable platform that you like, you have to account for the needs of your customers. Will they be able to comfortably use it once your work is done? You have to make sure that the customer will be able to use the platform without any problem. In the long run, it pays to pick a CMS that has a simple admin interface. At times, you may have to customize the interface more in order to meet the needs of your customer.
In the contemporary world, most people are well aware of the fact that no serious business can successfully function offline. If you do not have a personal website, thousands of prospective clients will never learn anything about your products or services, no matter how excellent they are. But what to do if you don’t know anything about the art of web programming? What to do if you are only a beginner in business and you don’t have enough money to hire a professional? Luckily, the absence of experience and money is not a problem anymore.
Nowadays the Internet is bristling with numerous offers from website developing companies. They propose most attractive and easy ways of creating high-quality websites. Moreover, everyone can cope with this task without any special knowledge now! Still, this wide choice also may be a problem because it is so difficult not to get lost and to choose the best variant.
Let me introduce MotoCMS - a great solution for those who are looking for an efficient way of creating a professional website. Why?
There are several really good reasons to do so: