CMS software vendor Hippo is one of the fastest growing, most innovative tech companies around these days. 2015 has been a stellar year for the company, with successes such as the entry into the Gartner MQ, the exclusive technology partnership with EMC resulting in 94% revenue growth in the US, the launch of Hippo CMS 10 and an immense growth of our community. In 2015 the Hippo CMS downloads tripled, the global partner network doubled and the company added many new names to their client base, such as FC Bayern München, AAA Life, Wolters Kluwer, Edeka, ATAG, Unit4, Deutsche Telekom and Crédit Agricole.
If you are not taking video seriously, you're about to miss out on a major business opportunity. A recent study by Google and Millward Brown Digital suggested that 70% of B2B buyers and researchers are watching videos throughout their path to purchase. That's a 52% jump in only two years. And it's not just light viewing either.
The study found that over 895K hours of top B2B videos were watched in 2014. Nearly half the reasearchers viewed 30 minutes or more of B2B video content during their research process and one in five viewed over over an hour of content. In the B2C space, roughly 6 in 10 adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information.
Gartner released the 2015 Magic Quadrant for Web Content Management today, and there’s a new addition to the list of usual suspects. This year the Magic Quadrant includes Hippo CMS. As CTO, I couldn’t be more proud.
You can read the full report here, but for context let me emphasize that the Magic Quadrant offers Hippo’s technology an unprecedented amount of exposure. Like our partnership with EMC earlier this year, I see it as a major stamp of approval, confirming what I’ve known all along: that our open, standards-based architecture, our consistent belief in a WCMS based on the separation of concerns, and our refusal to follow some of our competitors into the realm of the extensive marketing suite fuels a truly enterprise-grade product. We’re the only open source Java CMS on the list. I want to take this moment to thank my team for their excellent work-- our placement in the quadrant is their achievement.
We couldn't be more thrilled: Hippo CMS 10 is out on GA.
This past May, we released Hippo CMS 10-- undoubtedly our biggest release so far, and the debut our our Content Performance Platform. Focused on driving collaborative innovation between IT and Marketing, Hippo CMS enables a data-driven, omni-channel content strategy for the modern enterprise. It is designed to help businesses understand their visitors – whether they are known or anonymous – and deliver the content they value in any context and on any device.
Combining web content management and digital asset management platforms allows you to create the best customer experience for visitors across all channels. WCM platforms such as Hippo offer unprecedented mechanisms to connect with website visitors and DAM platforms like Nuxeo manage digital assets in a central repository.
What You Need to Know About WCM and ECM Interoperability
Enterprise software may feel like alphabet soup (CMS, WCM, ECM, DAM, oh my!). Despite all the acronyms, there’s actually great interoperability between these systems-- which is great news for the businesses relying on these solutions to power their daily work.
As we countdown the days to the launch of the new version of Hippo CMS, I find myself having conversations about the spirit and vision behind the product just as often as I discuss new, soon to be announced features.
Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.
If there’s one thing we as marketers have to admit we’re guilty of at times, it’s the use of buzzwords. Especially in the CMS world, acronyms (WCM, CXM, DXM) abound, and the latest terminology can feel like nothing more than the current fad. It’s true, the industry has a terminology overload, but it’s for this reason especially that, when they come around, game-changing concepts need to be explored and identified. Content-as-a-Service, or CaaS, is one such game-changer.
Regardless of how many [Word]-as-a-Service terms you’ve come across in the past year, you should be paying attention. CaaS is more than just a buzzword. It’s time to take Content-as-a-Service seriously. Here are five reasons why:
These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation.
Content Marketing and Marketing Automation are in many ways continuations of the same process: whereas content marketing focuses on getting visitors to your website, and engaging them meaningfully in the web environment, marketing automation is about lead nurturing- where the end goal is to hand over hot(ter) opportunities to sales. These two systems can reinforce one another to help your site generate revenue. Below are some key points to keep in mind when considering integration.
1. Draw lines
One of the main challenges we’ve seen businesses face when integrating CMS and Marketing Automation software surrounds divisions of ownership: which system handles which part of the revenue generating process. Make a clear distinction between the goals of your CMS and your Marketing Automation Software, and let those goals guide which system handles your landing pages, your forms, etc.
So your business has finally taken the crucial step of selecting a Content Management System. Perhaps it’s your first CMS, or perhaps you’re ready for the switch from a solution that just isn’t cutting it anymore. You want to get the most value you can out of your solution. You’re probably making lists of expectations, or products to compare. As you go through your selection process, don’t get overly wrapped up in processes only to lose sight of the bigger picture. Take a step back and make sure to avoid these pitfalls.