Marketing

Five Ecommerce Platforms to Power Up Your Online Business

Selling online has become a norm, from physical products to digital content. Selling on marketplaces like eBay and Amazon is becoming more accessible than ever before. But these intermediaries will have the utmost control over what you can sell and how. Moreover, these platforms can throw you out at any moment. And, they will not be accountable to you in any way when things go south. So, Be cautious.

6 Essential Digital Marketing Elements that Every Business Owner Should Be Familiar With

The marketplace today is increasingly turning digital with technology continuing to evolve, and this is no surprise. The benefits of this form of marketing are becoming all the more common day by day. Majority of the customers are researching and purchasing products online. We are living in a digital age where countless people are spending a lot of time poking around the digital platforms. In fact, businesses have become more aware of this and thus are leveraging on this platform's popularity for promoting their products and services. Merely put, marketing is basically to connect with consumers at the perfect time and the ideal place. If one has plentiful customers online, then definitely that is where they should go.

Top 5 Metrics for Monitoring SEO Performance the Smart Way

Search engine optimization (SEO) is very important to modern businesses. It's a cost effective marketing strategy that will boost your visibility, presence and credibility online. It's a good way to make your business and your website more visible and accessible to your target audience. However, SEO takes time before you can start seeing results. That's why it's important to track the progress of your SEO activities, in order to determine whether your efforts are paying off or not.

5 Ways to Improve Fan Following on Instagram

Did you know that Instagram has 800 million and more monthly users and skyrocketing engagement levels? Statistics also show that 80 percent of users follow a brand on this photo-sharing site. Therefore, if you have a business and want to gain a massive fan following on Instagram, you will need to start sharing, liking, and commenting on your followers’ posts. It’s easier said than done. To grow your fan following, you need to research online. It calls for your time and effort. Now, you will find many fly-the-by-night agencies that claim to increase your fan following on Instagram overnight. Do not believe in them for a second. Read up online literature to grow a massive following on this photo-sharing site.

How to promote your WordPress blog through Instagram?

Modern life cannot thrive without the use of internet now. The dependency we have on the internet today cannot be emphasized enough. From social media to networking to emails, the internet has influenced our lives in a way that is undeniable. Every day with newer technological advancement, it can be said that this trend is here to stay and is only going to increase over time. The advent of the internet in our lives has also given the common man a chance to upgrade his chances of advancement and connectivity with the rest of the world at free of cost and from the comfort of his home. With the help of the internet, an individual can dream of starting and promoting his business.

Kickstarting your SEO content strategy: the secrets of success no one has told you before

There was once a time when everything was simple and certain in the world of content. Then came the death of Black Hat SEO and the dawn of pro content marketers. This marked the rise of White Hat SEO and innumerable algorithm updates. B2B companies started releasing content and blog posts in bulk that targeted trending keywords that sent the new-age content writers and website owners teetering for visibility. The realm of content marketing became grim and full of ups-and-downs.

Celebrus Optimizes Digital Marketing with Adobe Experience Cloud Integration

Sunbury-on-Thames, 8th May 2018: D4t4 Solutions Plc recently announced general availability for the latest release of its leading Celebrus Customer Data Platform (CDP). This release includes specific features for Adobe Experience Cloud users that enable enterprises to drive more value from their marketing cloud investment.

Streaming of experience data to augment behaviour data

How Can a Domain Name Affect Your SEO

Online businesses and the entire market have expanded and evolved quite a lot over the years. The power of search engines has grown quite significantly and if you want your website to make a difference and use its maximum potential, you simply have to think about SEO. Naturally, there are loads of tips and tricks for better SEO out there, but we’ve focused on one of the most common questions people ask about SEO and professional web design. That question is – can a domain name affect your website traffic?

Study: How Mobile Marketers Can Win on Google Page One with Universal Search

San Mateo, March 20, 2018 - Online marketers seeking to follow their customers from desktop to mobile through organic search find fewer opportunities to build their brands and grow revenue as Google’s evolving first page challenges them to feature in search via voice, direct answers, apps, videos and a growing list of newer universal search boxes, a new Searchmetrics’ study finds.

From relevant videos, images and news results, to flight information, stock updates, and even song lyrics, Google now integrates hundreds of different box-outs on its first page to help direct searchers to the answers they are looking for.

My question to Mozilla: Whose web is it anyway?

Mozilla, the makers of Firefox, just announced that they are looking to block in-page popups (also known as overlays). These are the kind of things that commonly interrupt you to ask you to sign up to newsletters or to 'Like on Facebook'. In-page popups are very different to the traditional (and much more intrusive) popups which all popular browsers now all block, something that isn't at all controversial.