Strategy

Monthly Subscriptions: What You Need to Know

Do you offer a product or service that would work well with monthly recurring billing? Subscription boxes and ongoing relationships both can be quite profitable for small businesses. However, there are some things you need to know before you take on this type of client relationship.

What Are the Types of Monthly Subscriptions?

Subscrybe recently reported the subscription economy will hit $274 billion this year, or increase by 23% between 2021 and 2022. If you’ve been thinking about jumping into this business model, now is the perfect time with so much growth.

Why Your User Onboarding Process Needs a Makeover

The user onboarding process is considered one of the most important of their life cycle stages. It’s at the start of someone’s journey, but it establishes their entire relationship with the company and product. 

User onboarding is significant because it can impact the customer’s decision to keep the product or discontinue use. When done correctly, it will lead to success by demonstrating the product’s value. Done poorly, it leaves the customer disappointed.

Here’s why the user onboarding process is important — and effective strategies to help you set up your new customers for success.

More Than Half Of Consumers Feel Service Is An Afterthought

LONDON - January 18, 2022 - Zendesk’s landmark annual research has highlighted the potential for businesses to drive success with a focus on customer experiences - as more than two thirds of consumers worldwide (70%) report making purchase decisions based on the quality of customer service they receive. The global Zendesk (NYSE: ZEN) Customer Experience (CX) Trends Report 2022 shows that a majority of businesses surveyed agree there is a direct link between customer service and business performance. Despite this, almost half of UK customers (48%) feel customer service is an afterthought for businesses, indicating a gap between consumer expectation and company actions.

Five Reasons Why Some Company Intranets Fail

Every company that deploys an intranet solution does so with the best of intentions.  The purpose of any company intranet is to make internal processes smoother within the organization, enabling better communications and efficient management of content.

Whether your organization is looking to provide easier access to resources, improve collaboration and internal comms with employees, or boost engagement and productivity levels, every intranet solution ultimately has objectives to meet.

But what if your company intranet doesn’t live up to expectations?  Unfortunately, the reality for some companies is that better engagement, increased productivity and accessible resources are simply a myth on their company intranet.

Top Five Cloud Services Predictions 2018

Karl Roe, VP Services & Cloud Solutions at Nuvias, takes a look at what’s in store for organizations using the cloud in 2018:

The Rise of AI


2018 will see Artificial Intelligence (AI) drive a transformational change among organizations and impact on cloud use. 

ICT isn’t getting any simpler, and businesses are being forced to move faster as their customers’ requirements become more demanding. This is driving innovation in areas like AI, but automation of past processes won’t be enough to keep up with the “need for speed” in business agility.

10 Questions to Ask an Internet Marketing Agency Before Engaging

Strategizing and executing Internet marketing campaigns require specialized expertise and hours of effort. Unless your company has the knowledge, skills, tools and time to handle all of your digital marketing efforts, you’ll need the assistance of a digital marketing firm.

But how can you know whether you’re entering into a relationship with a partner who is not only capable of helping you reach your goals, but also a good fit with your company culture?

Both components are essential because:

  1. You want to work with a firm that's adept at increasing traffic to your website and converting that traffic into leads and sales.

Pay-for-Pounds Contests Prompting Workplace Weight Loss

Four Key Marketing Strategies Helping Business Groups of all Sizes ‘"Diet for Dollars" to Boost Bottom Lines as Innovative Workplace Wellness Approach

While the modern-day workplace is rife with technology and other advancements that have made it more efficient, productive and profitable from a business standpoint, it seems much of that progress is having an adverse effect on the collective waistline—and well-being in general—of America’s workforce.

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase.

SDL Launches Localization Process Consulting to Help Organizations Eliminate Process Inefficiencies

New offering to help businesses go global faster by addressing the complexities of localizing content

WAKEFIELD, MA – December 19, 2016 – SDL (LSE:SDL) announced today the launch of a new SDL Localization Process Consulting offering to help organizations lower the cost and complexity involved in localizing and managing global content.                                                   

With 79 of the world’s largest 100 brands currently powered by SDL, the new offering combines expert knowledge and 24 years’ experience in helping global customers follow industry best-practice and define optimal end-to-end processes for content localization.

Swiss Post Solutions and Celaton announce strategic partnership

Zurich – 29, 09, 2016 – Swiss Post Solutions (SPS), a global full-service provider in physical and digital document management, and Celaton, an artificial intelligence software company, today announced a strategic partnership. The partnership will combine SPS’ expertise in process optimisation and the automation of manual tasks, with Celaton’s inSTREAM™ software, to deliver solutions that address the increasing demand for fully automated business processes.