Usability

4 things to consider when choosing a CMS for your company website

Submitted by Andrea Bell on Fri, 02/03/2017 - 19:57

It is essential to build a website based on a content management system (CMS). Content is king on the internet and having unique content on your site can become so much easier with the use of a CMS. You can not only track updates, but also edit, review and publish content in real time. To make sure that all elements of your website work in harmony, you have to choose a CMS. But which CMS should you choose?

With over a hundred or so options from the various Content Management Systems in use today, you should be able to pick one which fits the need of your website. Deciphering all the sales pitches and filtering out the differentiating factors can be a daunting task. In order to save both your mind and your wallet from exhaustion, here are some tips you can follow before you start considering any content management system for your business website:

1. Ease of use

Most people only think about editing, attaching photos, publishing and managing posts when they think of a content management system. They assume wrongly that all content management systems do this and they underestimate the entire functionality of a CMS.

Not all platforms allow users to keep the posts in a hierarchy of a tree. Individual posts are mostly categorized on the basis of date and time. This limitation on functionality allows the interface to be simple and easy to understand. In other cases, most business owners or writers may find this situation a bit challenging.

What is The Future of Search Engine Optimization?

Submitted by Peter Sampson on Thu, 12/01/2016 - 06:35

Search Engine Optimization is an industry that was born out of the modern web and search engines like Google. Its entire focus is the constant and unending pursuit of understanding what makes one site rank higher than another. It’s exhausting, and just like search results these days, there’s a lot of options.

The future of SEO is dependent on the people who are using it and what they want from platforms like Google. There’s a science to everything, but the more sophisticated search algorithms become, the more they think like people. It’s time to start thinking like people as well.

The Future of SEO: Turning Metrics into a User’s Experience

SEO has never been about one thing like keywords or backlinks. It’s always been a giant jigsaw puzzle that everyone is scrambling to fit together. One thing that has risen above the noise in recent years, is the need to address the user at every level.

What do they want from their results? How can we answer their questions or meet their needs in a way that no one else can? These are the questions at the heart of Google’s ever-shifting algorithm, and it represents the ultimate goal of both SEO and search engines. We’re both searching for the perfect answers to our user’s questions.

Successful online businesses know that keeping customers happy is the key to long-term viability. If you ask a USA-based SEO services agency to help you get your site to rank higher, it involves improving that core user experience through everything they do. Even something as innocuous as keywords can contribute to the experience by giving you relevant topics of discussion around a broader subject.