It’s not easy to ignore the hype surrounding the cloud. Businesses all over the world are coming to realize that cloud computing offers numerous advantages, from more productivity and capabilities to lower costs. These benefits have lead to the growth of a wide variety of cloud providers, each offering its own unique take on services and products. The result has been a groundswell of support as organizations of all types look to the cloud for solutions to common and complex business problems. Research from Verizon shows that nearly two-thirds (65 percent) of all companies are using some form of the cloud, and that number is only increasing. But as more and more organizations adopt cloud computing, a stern reality is also settling in -- to fully utilize the cloud, one must give up a significant degree of control. With so many businesses now employing the cloud in various ways, have we reached the point where we are giving up too much control?
Big Data continues to attract a passionate amount of attention among consumers, media, and businesses. It also attracts intense attention among analytics, digital channels, and cloud based technologies. All these are attributable to the current technology megatrends. Big Data has enabled managers to measure and know more about their businesses. It enables business owners to improve their decision-making and performance. Big Data has the potential of transforming both traditional and current businesses as well.
Big Data can significantly affect internet search results, finance markets, and business informatics. Yes, that is how powerful it is. For sure, Big data is the next big thing in the technology field. It will not only promote business growth, but it will also help companies to outperform each other.
And while certain aspects have changed, strategically driven direct marketing is still as viable as ever in helping businesses attract today’s discriminating customers and meet their high demands.
With the advancement of technology---in particular the Internet, Social Media, smartphones and other mobile devices---direct marketing has taken on a digital component. As a result, marketers can focus less on appealing to the masses and more on modeling and optimizing advertising to target individual prospects and customers. Here’s a look at some of the ways that direct marketing has evolved with technology.
Contrary to popular belief, the big data process isn’t a funnel. For whatever reason, we’ve come to think the more information we dump in from the top, the more actionable, quality insights will come out through the bottom. That just isn’t the case. We’re creating more data every day than any other point in history, but not all of this information is a golden opportunity. Most of it’s just noise. The real key to success is being able to navigate through the clutter and determine what pieces of information are pertinent.
The Role of Analytics and Visualization
Instead of a funnel, think of the data stream as an assembly line with different stations. Data flows in the following order: Collection, analysis, visualization, and strategy. We seem to have gotten the handle of data collection, but then try and immediately interpret this mess to build effective strategies. Instead, organizations need to focus their attention on the next two steps, analysis and visualization.
XMT™ reduces the gap between people and machines by introducing artificial intelligence to real-time translation
Wakefield, MA – May 13, 2015 – SDL (LSE: SDL) today introduced the next generation of machine translation technology – XMT, a core component of the Language pillar within SDL’s Customer Experience Cloud. This powerful technology will become an essential tool in bringing down the barriers of multilingual communication by providing a scalable infrastructure for the development and rapid deployment of real-time translation capabilities – a necessity in today’s multilingual world.
With a growing number of people, devices and “things” transmitting information around the world, instant real-time translation is essential for international communication and analysis and extracting knowledge from big data.
Last week, Andrew Embler announced the availability of concrete5 5.7.4. In his announcement, Andrew stated that this is so far concrete5's biggest release in 2015 and also the biggest release since launching 5.7 last year.
While actually setting up a blog is easy, the process of starting one requires a few decisions that will impact the success of your online venture. For instance, what will be your niche? If you want to make money blogging, how will you monetize your blog? Should you use a free blogging platform or choose to self-host your site?
Although a self-hosted blog built on WordPress.org’s software will offer you maximum flexibility, control, and monetization opportunity, not every blogger is looking to turn their blog into a business and make money online. For hobbyists, a free blog from WordPress.com, Blogger, Tumblr, Wix, Weebly, or even SquareSpace can still provide the basic benefits of blogging.
Gary Dek of StartABlog123.com has put together a useful comparison chart where he compares the best blog sites. Check it out below to see which free blogging platform fits your needs.
The psychological theory of the Paradox of Choice states that the presence of too many options causes cognitive distress and often results in less than optimal decisions being made. Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.
Last week, when WordPress announced that Version 4.2 was available, I planned to take my time upgrading my site. Then I saw this from theme developer Photocrati in my Google Stream:
It took me by surprised, because it was the first time I had heard about the availability of WordPress 4.2.1. Sure enough, WordPress has provided a critical security release for all previous versions of their CMS and the developers were strongly encouraging WordPress users to update their sites immediately. Apparently, the WordPress team were made aware of a cross-site scripting vulnerability which could enable commenters to compromise a site. You can check WordPress.org for additional information.