The eZ Publish Show: Don't forget about Editor Experience

Last week, we started a conversation on The ez Publish Show hosted by Netgen's Ivo Lukač. The we included Ivo, Digital Clarity's Marianne Kay and myself. The odd question that started the conversation: Did modern CMSs sacrifice good editor experience (EX) for improving customer experience?

I'm not sure how well we answered the question, but the show was an acknowledgement that while CXM may get a lot of attention these days in the CMS world, there is still plenty of room for improving the EX too. I'll let the video speak for itself, but if you prefer an overview, then you can checkout Ivo's re-cap.

 

 

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Digital Guardian Appoints New Vice President & General Manager of EMEA & India

Luke Brown brings proven international track record of success to Digital Guardian as it continues to expand its operations in both EMEA and India

LONDON, UK: June 2, 2015Digital Guardian, the only endpoint security platform purpose built to stop data theft, has today announced the appointment of Luke Brown as its new Vice President & General Manager of EMEA and India. In his new role, Brown will be responsible for consolidating and expanding Digital Guardian’s presence throughout both regions, driving strategy and overseeing all aspects of business operations.

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Beautiful at Any Size: Mobile First Design and Development

By Nate Cavanaugh, Director of UI Engineering, Liferay

When designing a website or web app, it’s essential to consider the screen of the person who is going to be using it – and nowadays that means it’s more likely to be a mobile screen. In 2014, 1.8 billion phones, 256 million tablets and 276 million PCs were shipped, meaning more phones were shipped in three months than there were PCs shipped all year. But mobile devices and PC’s don’t exist in their own worlds; users are increasingly switching between devices throughout the course of completing a task. A Google study on The New Multi-Screen World found that “90% [of users] use multiple screens sequentially to accomplish a task over time.”

The new reality is that your website or web app needs to be designed to look good on any device, no matter the screen size.

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Does Cloud Computing Take Away Too Much Control?

It’s not easy to ignore the hype surrounding the cloud. Businesses all over the world are coming to realize that cloud computing offers numerous advantages, from more productivity and capabilities to lower costs. These benefits have lead to the growth of a wide variety of cloud providers, each offering its own unique take on services and products. The result has been a groundswell of support as organizations of all types look to the cloud for solutions to common and complex business problems. Research from Verizon shows that nearly two-thirds (65 percent) of all companies are using some form of the cloud, and that number is only increasing. But as more and more organizations adopt cloud computing, a stern reality is also settling in -- to fully utilize the cloud, one must give up a significant degree of control. With so many businesses now employing the cloud in various ways, have we reached the point where we are giving up too much control?

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3 Ways Big Data Will Positively Affect Businesses

Big Data continues to attract a passionate amount of attention among consumers, media, and businesses. It also attracts intense attention among analytics, digital channels, and cloud based technologies. All these are attributable to the current technology megatrends. Big Data has enabled managers to measure and know more about their businesses. It enables business owners to improve their decision-making and performance. Big Data has the potential of transforming both traditional and current businesses as well.

Big Data can significantly affect internet search results, finance markets, and business informatics. Yes, that is how powerful it is. For sure, Big data is the next big thing in the technology field. It will not only promote business growth, but it will also help companies to outperform each other.

1. It expands customer’s intelligence

Big Data

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Direct Meets Digital: How Direct Marketing Has Evolved With Technology

Direct marketing has gone through a number of transformations over the years.

And while certain aspects have changed, strategically driven direct marketing is still as viable as ever in helping businesses attract today’s discriminating customers and meet their high demands.

With the advancement of technology---in particular the Internet, Social Media, smartphones and other mobile devices---direct marketing has taken on a digital component. As a result, marketers can focus less on appealing to the masses and more on modeling and optimizing advertising to target individual prospects and customers. Here’s a look at some of the ways that direct marketing has evolved with technology.

Digital Tools  

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Proper Data Insights Need Tools and Talent

Contrary to popular belief, the big data process isn’t a funnel. For whatever reason, we’ve come to think the more information we dump in from the top, the more actionable, quality insights will come out through the bottom. That just isn’t the case. We’re creating more data every day than any other point in history, but not all of this information is a golden opportunity. Most of it’s just noise. The real key to success is being able to navigate through the clutter and determine what pieces of information are pertinent.  

The Role of Analytics and Visualization

Instead of a funnel, think of the data stream as an assembly line with different stations. Data flows in the following order: Collection, analysis, visualization, and strategy. We seem to have gotten the handle of data collection, but then try and immediately interpret this mess to build effective strategies. Instead, organizations need to focus their attention on the next two steps, analysis and visualization.

Big Data Analytics

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SDL Unveils Next Gen Machine Translation Technology

XMT™ reduces the gap between people and machines by introducing artificial intelligence to real-time translation

Wakefield, MA – May 13, 2015 – SDL (LSE: SDL) today introduced the next generation of machine translation technology – XMT, a core component of the Language pillar within SDL’s Customer Experience Cloud. This powerful technology will become an essential tool in bringing down the barriers of multilingual communication by providing a scalable infrastructure for the development and rapid deployment of real-time translation capabilities – a necessity in today’s multilingual world.

With a growing number of people, devices and “things” transmitting information around the world, instant real-time translation is essential for international communication and analysis and extracting knowledge from big data. 

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