Top 3 SEO Tips For CMS-Based Websites

Search Engine Optimization

SEO is important for most businesses as a source of sales leads or e-commerce revenue — often the most important. For any SEO campaign to succeed, the company website must be properly configured and maintained; if it isn’t, Google will not be able to read or understand the website’s content, and as a result won’t display its pages to search engine users. For all intents and purposes, the company will be invisible. 

To make your CMS website perform for SEO, pay special attention to these three areas.

1.  How to Resolve Technical SEO Issues

The very best way to keep a website functioning smoothly for SEO is to set up a Google Search Console account and use the site crawl errors report function. The purpose of this report is to alert you to any website issues that are preventing Google from reading and interpreting your website. These issues include duplicate content, site speed deficiencies, broken links and URL problems.

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Leveraging Open Source for Digital Transformation of Enterprise

Organizations have to constantly change and tailor their business strategy to meet the changing needs of internal and external customers. However, in recent years, they have not been prepared to take advantage of the digital paradigm that has enveloped and embraced every aspect of the customer lifecycle. The explosive growth of e-commerce, mobile and social media has completely altered the customer’s lifestyle and buying habits. Companies looking to ride the wave of digital transformation need to have a digital strategy in place in order to make the most out of their digital investments. It is equally important to have a sound understanding of the digital lifecycle and identify business processes which would benefit by going digital.

Modern day businesses face two fundamental challenges – reducing costs and growing revenues. Juxtapose this with the tremendous tech disruptions; what we get as a result are more robust, meaningful, and proven ways of doing business. These include –

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A new era for Drupal begins with Drupal 8

As was mentioned earlier this week, today is the day Drupal 8 becomes official and is released for public consumption. The last time CMS Report was given the opportunity to talk about a major Drupal release was in January 2011 with the release of Drupal 7. If you thought the three year waiting period from Drupal 6 to Drupal 7 was long, waiting nearly half a decade for Drupal 8 certainly feels like a lifetime in the world of content management. During this cycle of development, Drupal's own open source community has evolved and its developers have introduced hundreds of changes into the Drupal content management platform.

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unroole adds Bootstrap to its list of starting points

This week unroole added a new ‘starting point’ website for their users built entirely with Bootstrap components. unroole ‘starting points’ are a convenient and efficient way for launching full featured websites with a single click. They come packed with configurable widgets, building blocks of web pages, and Blueprints for pages from which pages can be cloned.

Bootstrap with unroole

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How Secure is Google's New Wi-Fi Router?

Network Security

Google is a company that definitely needs no introduction. Starting off with a search engine embedded with artificial intelligence now this tech giant has taken the market with great ease. In the wake of advancement in internet connectivity devices and components, Google is all set to stun the market with its hardware capabilities. OnHub is the latest addition to the Google hardware family which has been launched in partnership with TP link.

One of the top priorities of Google is to have additional security when compared to the other machines that are available. OnHub has many intriguing features that demonstrate how security should be one of the most vital considerations in the workplace. The following are some points worth mentioning in this regard:

1. Event Tracking

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Date for Drupal 6 end-of-life announced

I admit it. When looking at the calendar my eyes have been focused on November 19, 2015. This is the date that Drupal 8, under development since 2011, is expected to be released. But for Drupal 6 users, the beginning of Drupal 8 also marks the beginning of the end for Drupal 6 support. Announced on Drupal.org, Michael Hess writes that Drupal 6 will reach end-of-life on February 24 2016.

As announced in the Drupal 6 extended support policy, 3 months after Drupal 8 comes out, Drupal 6 will be end-of-life (EOL).

On February 24th 2016, Drupal 6 will reach end of life and no longer be supported.

What this means for you:

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Mailbag: TERMINALFOUR announces V8.1 and impact on higher education

Within the past couple days, I've received emails and phone calls from TERMINALFOUR's marketing best encouraging me to cover the company's latest news. The announcement concerns new software from TERMINALFOUR, which the company believes will help universities drive students to register to attend through better online engagement. The company already works with leading universities across the United States including the University of Florida, Texas Woman’s University and Central Wyoming College.

I've included TERMINALFOUR's announcement below. TERMINALFOUR has incorporated a ‘Form Builder’ and automated migration tool into v8.1 to help increase engagement. The company's past experience in working with universities have shown  the migration tool allows site administrators to automatically migrate up to 93% of their content. That's an impressive number as anyone that has ever worked on a migration project well knows. I've worked on some projects where the automation was "zero" due to the joys of an in-house customized CMS. It's one of the reasons I recommend CMSs like TERMINALFOUR instead of letting your IT shop build their own CMS. 

 


 

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Episerver Experience Cloud promises the best from Ektron and Episerver

This was a busy week for web developers, marketers, and users of both Episerver and Ektron. This was the week where many that follow these platforms converged in Las Vegas for EPiServer Ascend 2015. I didn't attend the customer conference, but from what I have been told and what I have read is that people walked away from this conference impressed. It is also at this conference that the Fall 2015 release of the Episerver Digital Experience Cloud was announced.

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Digital preservation goes mainstream

Preservica reports surge in demand for digital preservation software

Digital Preservation specialist, Preservica, has seen a 50% growth in new customer signings in the last six months, as organizations increase their focus on protecting and future-proofing critical, long-term information assets.

The acceleration in new signings could see the company doubling its customer base year-on-year in the first half of 2016.

Preservica’s world-leading digital preservation software is now in use at a mix of both public sector and commercial organizations including:

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Blue Jeans Network Enhances Offering to Meet Broader Range of Use Cases

Blue Jeans 3.0 introduces redesigned interface, streamlined meeting experience, and a host of business-grade integrations to enrich real-time video for the modern employee

November 11, 2015 — Mountain View, Calif. — Blue Jeans Network, the global leader in cloud-based video collaboration services, today unveiled its latest product offering with the release of Blue Jeans 3.0. Leveraging customer and end-user feedback, the latest Blue Jeans iteration provides a feature set designed to delight both IT and consumers alike. This release brings significant upgrades for desktop and mobile users, new integrations and centralized control, ROI and management tools.

Highlights of Blue Jeans 3.0 include:

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