Analytics

Every year industry pundits predict data and analytics becoming more valuable the following year. But this doesn’t take a crystal ball to predict. There’s actually something much more interesting happening that’s going to change everything in the analytics world: the rise of a new hero, the software developer.

If the past is any indication of the future, then what we are seeing is a major transformation unfolding across every industry: a changing of the guard, so to speak, of the ones who are creating value from data.

If you’re an individual or business looking to amplify your presence in the digital space, chances are you’ve looked into search engine optimization (SEO) as one of the first steps to drive more traffic to your business’ website. It's important to produce content for the keywords which are related to your industry. For example, SimplyRest which is primarily a mattress guide website also continuously  produces quality sleep related content.

After years of maintaining and hosting my own WordPress and Drupal sites myself, last year I decided to give WordPress.com a trial run for one of my websites. I opted to subscribe to WP's Premium plan over their Business plan. The initial quantity of content for my website was low and I could not justify the higher cost of the Business plan for this site.