Customer Service

In today’s business landscape, customer relationships are impossible to overlook. Any company eager to compete and succeed must engage its customers and build loyalty. Of course, this feat isn’t always straightforward, forcing businesses to strategize and employ numerous tools to strengthen these associations.

Luckily, organizations can leverage various technologies to establish and maintain relationships with consumers. Some provide essential data insights to understand their customer base better, while others emphasize ongoing communications. Regardless, utilizing multiple technical approaches delivers positive results. 

Customer data is incredibly beneficial for allowing company representatives clear feedback about what people like and dislike, along with the aspects that would earn or retain their loyalty. However, this is an era when many hesitate to provide information about themselves, typically because they want to know how the recipients will use it. Zero-party data can solve these problems.

Many people think customer relationship management (CRM) tools are primarily used by sales professionals. However, these products can also improve client experiences by giving personnel more insights into behaviors, preferences and pain points. Perception changes that position CRM software as a customer experience driver can help those in people-oriented roles get better results and become more productive. 

Retail shrink is a huge and ever-growing issue. While retailers need to act fast to prevent billions of dollars in losses, their current solutions adversely affect shoppers — and may drive them toward e-commerce alternatives. How can companies overcome theft once and for all? 

Customer data is necessary for small businesses. It helps them understand customer wants and needs and how they interact with brands. In a world where competition is high, companies can leverage data to stand out more and create impactful experiences for customers.

Customer experience has always been the go-to strategy for businesses, and for good reasons. In a study by PwC, researchers found that 42% of consumers are willing to pay more for a better experience. 

The thing that makes you stand out from competitors is the experience you provide your customers. Fortunately, more and more technology is making it easier than ever before to offer a positive customer experience (CX) to your clients. You don’t have to reinvent the wheel. 

Simply tap into the power of new advances in big tech. Some tech products may be fairly expensive when they first release but drop in price later. Know your budget limits for new items and wait for a deal before adopting them. 

Do you offer a product or service that would work well with monthly recurring billing? Subscription boxes and ongoing relationships both can be quite profitable for small businesses. However, there are some things you need to know before you take on this type of client relationship.

What Are the Types of Monthly Subscriptions?

Subscrybe recently reported the subscription economy will hit $274 billion this year, or increase by 23% between 2021 and 2022. If you’ve been thinking about jumping into this business model, now is the perfect time with so much growth.

If you ever feel like your attention span is getting shorter, rest assured: it’s not just you. Surrounded by a myriad of potential distractions vying for a spot among our crowded thoughts, it can feel near-impossible to separate the trivial from the pivotal and focus on just one thing at a time.