Marketing

Search engine optimization (SEO) remains one of the most important ingredients for a successful internet marketing campaign. With the business environment getting viciously competitive, building a beautiful website is no longer enough. Every business in your niche already has a website and to stay competitive, you have to beat your competition through search. Search engines are at the core of business success and by working with an established SEO agency, you will gain a competitive edge, which is what every marketer wants.

Irrespective of the size of a craft business, it is essential to have a blog serving as a tool to enhance the business. Depending on the nature of the craft business, one can have a blog as a section in the website or on a stand-alone basis. Irrespective of the way in which the blog exists, it can turn out to be a powerful promotion medium for the business.

The power of the blog is similar to the rise of the bitcoin. A decade ago, bitcoin seemed like a temporary phenomenon on the Internet. Today, it is more valuable than gold after the stunning rally. Such a meteoric rise is possible even on a blog should you get it right.

It's not a secret. While digital marketing on the desktop remains an important channel, it is in the mobile arena where customers are increasingly present. Over the past few months, Megan Arevalo (Community Director for websitebuilder.org) has been persistent in her requests we take a look at an infographic her team built. She claims the graphic is "chalk full of relevant and new information about mobile marketing and it highlights what a powerful impact mobile marketing has on consumers and businesses alike". After taking a look at the graphic for myself, I have to agree with Megan. It's a good graphic containing relevant information that I believe our readers would be interested in looking at too.