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  • Real-Life Applications of Big Data in Mobile Marketing

    Real-Life Applications of Big Data in Mobile Marketing

    Mobile apps are taking the online world by storm.

    Companies have a challenge to develop apps that meet the customers needs while still providing marketing opportunities. Big data technology makes it easier for companies to do just that in the following ways.
    By Gil Allouche
    Posted March 21, 2014
    (0) Comments

  • Deep Linking and the World of Mobile Marketing

    Whether you’re searching the web for the most updated news items, or you’re looking to shop on your favorite websites, deep linking has become an integral part of the internet experience. It’s a tool that allows for true convenience and fast navigation, but many people simply aren't aware of it. Deep linking is only just starting to provide that same convenience and simplicity to mobile applications, and as the technology spreads, it is opening new avenues for mobile marketing.

    Deep linking—as it has been known for years—allows web developers to create direct links to particular actions or pages on a website. It also allows people navigating the site to seamlessly travel to other sites at the click of a link. It’s fast, easy, and a major feature of internet design, but for years, apps found on smartphones and tablets have lacked this essential element.

    By Rick Delgado
    Posted March 13, 2014
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  • Office 365 Review: Confessions of a Modern IT Guy

    Office 365 Review: Confessions of a Modern IT Guy

    Office 365 Small Business and Small Business Premium provide exceptional value for your small business productivity needs. It might seem a little scary at first to sign up for a recurring software fee, but you get what you pay for – a true cloud service that requires minimal effort to set up and manage. Perfect for a modern IT guy who is wearing many hats.

    By Michael Assad
    Posted March 13, 2014
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  • 5 Common Mobile Marketing Mistakes to Avoid

    5 Common Mobile Marketing Mistakes to Avoid

    As of Q4, 2013, more mobile smart devices are being purchased around the world than desktop and laptop computers. Surprised? Well, you shouldn't be. After all, how many times per day do you see someone pull out a pad or smartphone to while away a few minutes or to quickly check a fact? The simple truth is that the sale and use of mobile devices has absolutely skyrocketed in the past few years, and shows no sign of slowing down anytime soon. As such, marketers are making sure to take advantage of this new medium. Unfortunately, amidst all of this enthusiasm for mobile marketing, many businesses are making mistakes that could potentially end up costing them significant amounts of money and could even damage their relationships with customers. But don't worry; a smart person learns from their own mistakes, but a genius learns from everyone else’s. Here are five common mobile marketing mistakes to be familiar with, so that you won't ever have to suffer for them.

    By Rick Delgado
    Posted March 07, 2014
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  • Big Data and Mobile Partner Up

    Big Data and Mobile Partner Up

    Last October, Facebook announced that 49 percent of advertising revenue comes from its mobile platform. The percentage was up from zero just 18 months before. How did the company manage that? With big data, of course. The social media site used data analysis to determine how many ads should be featured, and how a user would react to a particular ad before placing it in the news feed.

    Facebook is just one example of how big data and the rise of mobile technology are influencing each other. Mobile data is a big source of the rising volume of data known as big data that companies can use to understand their customers better. At the same time, mobile developers use big data to help them develop their product and cater to their audience, and sometimes data is the product mobile developers are offering to their consumers. Let’s look at this partnership in action.

    By Gil Allouche
    Posted February 21, 2014
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  • Report Finds Importance of Data Growing in Mobile Advertising

    Report reveals rise of mobile RTB across all regions

    San Francisco - February 5, 2014 – Smaato, the leading global mobile real-time bidding (RTB) ad exchange (SMX) and Supply Side Platform, today releases its global mobile RTB Insights Report for Q4 2013. The report, compiled from exchange data, auctions, bids and impressions served globally across Smaato’s RTB ad-exchange (SMX) and Supply Side Platform, showcases the growing importance of data in mobile advertising and the rise of mobile RTB on a global scale.

    By RealWire
    Posted February 05, 2014
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  • Confirmit SODA 3.0 Pushes Market Research Operations Management to New Heights

    Confirmit today announced Version 3.0 of its award winning mobile App, SODA – The Survey On Demand Application. Confirmit SODA enables enterprises and Market Research agencies to capture in-the-moment feedback from respondents, whether they are consumers or employees, providing unbeatable insights into experiences.

    Version 3.0 features extensive new program and field management capabilities that can radically optimizing the effectiveness and efficiency of Market Research operations. Additional enhancements include an expanded push notification system to help field researchers stay in constant contact with their home base, and real-time views of staff location based on continuous GPS tracking.

    By RealWire
    Posted January 28, 2014
    (0) Comments






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