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  • Quoting IT: Process can keep good content from happening

    Quoting IT: Process can keep good content from happening

    "It’s as true in content management as anything else: You can’t just throw tools at the problem. You need to examine business processes and workflow, or the tools just end up automating the existing imperfect business processes."

    - Sharon Fisher, Process, "Not Technology, Keeps Employees From Content", Simplicity 2.0, January 29, 2015.

    By CMS Report
    Posted February 09, 2015

  • How do I measure the content performance of my site or mobile app?

    How do I measure the content performance of my site or mobile app?

    Metrics are becoming increasingly important for content marketing. Simply measuring visitors or users, and displaying the results in colored graphics is no longer sufficient. What should you be measuring and what should you do with it? It's all about the metadata when it comes to effective content marketing.

    By jmadej
    Posted February 06, 2015

  • Content Marketing Matters for eCommerce

    Content Marketing Matters for eCommerce

    Mobile commerce transactions will reach 3.2 trillion by 2017. In the United States, 73% of internet users make online purchases, while 85% of UK internet users shop online. 80% of German internet users engage in mobile commerce. Businesses need to take this seriously.

    By jmadej
    Posted February 05, 2015

  • DNN Continues the Journey Beyond Web Content Management with Evoq 8

    DNN Continues the Journey Beyond Web Content Management with Evoq 8

    The first time I heard the mention of customer experience management was at CMS Expo 2012. In one of the sessions, Robert Rose spent much of his time at the Expo warning the audience that content management systems need to do more than just content management. Rose believed experience management needed to be given a higher priority over web content management. Yesterday, DNN announced with Evoq 8 they are now ready to "move beyond web content management" and enable "marketers to publish, personalize, and measure content anywhere online". The improvements in Evoq 8 are focused on today's marketing needs for better customer engagement. 

    Evoq 8 allows DNN to introduce to its customers integration with cloud content repositories, real-time personalization, content analytics, and advocacy marketing capabilities. To be honest, many of these features and improvements in Evoq 8 are features we have seen in other modern content management platforms. This is why some critics have suggested that "DNN is making this transition rather late in the game, at a point when there are a number of tools for content marketing". The criticism is understandable, but the term "late" to describe Evoq 8 or DNN is inaccurate.

    By Bryan Ruby
    Posted January 28, 2015

  • EPiServer and Ektron Merge to Support Digital Experience Platform in the Cloud

    EPiServer and Ektron Merge to Support Digital Experience Platform in the Cloud

    Stockholm-based EPiServer and Nashua, New Hampshire-based Ektron today announced the two companies have merged to create a new global digital experience leader of scale, with potent technology capabilities and a broad partner ecosystem. The combined company is backed by technology-focused private equity investment firm Accel-KKR.

    The combined company, which will operate under the EPiServer name and continue to use the Ektron and EPiServer brands, has a vibrant community of more than 8,800 customers in some 30 countries backed by a robust network of more than 880 partners. It provides marketers, digital and online teams with the power, insight and agility to act on a business moment, and the confidence to realize their aspirations with a technology foundation that supports more than 30,000 websites worldwide.

    By RealWire
    Posted January 27, 2015

  • CMS Report's Top 10 Content Management Stories of 2014

    CMS Report's Top 10 Content Management Stories of 2014

    Welcome to the last article of 2014. This year, CMS Report published over 280 articles related to content management systems, content strategy, business strategy, and information technology. So do you want to know which content management system articles were our most popular? Below the fold are the top ten stories of 2014 that we posted here at CMSReport.com.

    By Bryan Ruby
    Posted December 31, 2014

  • Information Technology: 5 Reasons To Go Virtual

    Information Technology: 5 Reasons To Go Virtual

    When you think of all the major technical trends discussed lately you may have noticed another one beginning to throw itself into the conversation, virtualization. While virtualization has been around for more than a decade, we're only just beginning to unleash its true potential.Organizations who prepare themselves now will have a head start, which in a fiercely competitive environment, can mean everything.

    By Rick Delgado
    Posted December 26, 2014

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