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  • Acquia acquires TruCentric for Content Personalization

    Acquia acquires TruCentric for Content Personalization

    Acquia, the digital business company, today strengthens its offerings for big data marketing and commerce, signing a definitive agreement to acquire Toronto-based TruCentric and its SaaS solution for real-time customer profiling and user engagement. TruCentric uses situational and historical data to drive deeper understanding of site visitors and provides insight in a way that marketers can make use of it.

    By CMS Report
    Posted June 03, 2014
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  • Acquia Completes $50 Million Financing Round

    Acquia Completes $50 Million Financing Round

    Digital Business Optimization Drives Growth for America’s Fastest Growing Private Software Company

    Acquia has closed a $50 million financing round, bringing total investment in the company to $118.6 million. Led by new investor New Enterprise Associates (NEA), the round includes new investor Split Rock Partners as well as existing investors North Bridge Venture Partners, Sigma Partners, Investor Growth Capital, and Tenaya Capital. Ravi Viswanathan, general partner at NEA, will join Acquia’s Board of Directors. With the new funding, Acquia will scale its sales and marketing, increase investments in the channel, and double down on key growth areas including big data marketing, personalized engagement, and commerce.

    By CMS Report
    Posted May 28, 2014
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  • Top Exec: Why separate “known” and “anonymous” visitors, when they're really on a spectrum?

    This data is powerful. Even with the “unknown” visitors, I can start to aggregate information and see if patterns based on the content they engage with develops. If they do, I can start creating specific content for southern California visitors and deliver better experiences.  Portals and web are one—it’s time to start treating every visitor as an individual.

    By jmadej
    Posted May 07, 2014
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  • Avoiding Pitfalls: Common Mistakes Made When Implementing A CMS For Your Website

    Avoiding Pitfalls: Common Mistakes Made When Implementing A CMS For Your Website

    By using a Content Management System (CMS) web application; the creation, customization, and management of your website information becomes faster and much easier. You no longer need to master the web programming language just to be able to edit, preview, and publish content and web elements to your blog such as texts, animations, images, and video content. That is why a lot of businesses are now considering the need to leverage a CMS solution for their online presence.

    CMS software applications come in various types and are offered by different vendors -- proprietary CMS tools hosted by web IT companies and open source systems such as Wordpress, Joomla, and Drupal. Not choosing the ideal CMS and not implementing the solution wisely can cause trouble once your website is officially launched. These pitfalls include slow speed, no available updates and support, the tendency of getting hacked (due to unsecure framework), and frustrations brought about by not meeting the expectations and demands of your business.

    To avoid these pitfalls, we’ll discuss with you the top mistakes you must avoid when choosing and implementing a CMS solution.

     

    By Kyle H. Albert
    Posted May 06, 2014
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  • DCG's Guide to European Providers for Web Content and CEM

    DCG's Guide to European Providers for Web Content and CEM

    I've been a big fan of Digital Clarity Group ever since they formed. There are some amazing people working for DCG and the work they put out is even more amazing. Last year they put out their 2013 North America Guide to Service Providers for Web Content and Customer Experience Management and I was blown away. Many of the answers to the questions I'm often asked about various agencies and integrators are in this guide. So I'm pretty excited to also see DCG put the same effort toward Europe with their new 2014 Europe Guide to Service Providers for Web Content and Customer Experience Management.

    By Bryan Ruby
    Posted May 02, 2014
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  • Overhaul of Security, SEO Readiness, and Speed in Joomla 3.3

    Overhaul of Security, SEO Readiness, and Speed in Joomla 3.3

    Yesterday, Joomla developers announced the immediate availability of Joomla 3.3. The newest Joomla CMS overhauls its approach to security, enables microdata for the first time and replaces MooTools-based JavaScript with jQuery equivalents. These new features make Joomla 3.3 the most secure, searchable and fastest-loading Joomla CMS yet.

    Joomla is one of the world's most popular software packages used to build, organize, manage and publish content for websites, blogs, Intranets and mobile applications. With more than 3 percent of the Web running on Joomla and a CMS market share of more than 9 percent, the free open source software powers the web presence of hundreds of thousands of small businesses, governments, non-profits and large organizations worldwide like Citibank, eBay, General Electric, Harvard University, Ikea, McDonald's and Sony. 

    By Bryan Ruby
    Posted May 01, 2014
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  • Hippo launches Hippo CMS 7.9 with Advanced Channel Management, CKEditor, Secure Content Replication and SCXML Workflow

    Hippo launches Hippo CMS 7.9 with Advanced Channel Management, CKEditor, Secure Content Replication and SCXML Workflow

    22 April 2014, Amsterdam - Hippo has launched Hippo CMS 7.9 with extended functionality for all users, improving ease of use and security.

    Most notable changes are Advanced Channel Management and the introduction of CKEditor, SCXML Workflows and Secure Content Replication. These functionality changes bring increased control over website navigation and content presentation into the hands of end-users, and enable developers to develop advanced workflow scenarios. By introducing a secure replication mechanism between delivery and authoring environments, Hippo CMS 7.9 adds an additional layer of security to content in staging and embargo phases. Moreover, the performance of the content repository and delivery tier of Hippo CMS have been further increased, strengthening Hippo’s position as one of the fastest Content Management Systems in the industry. 

    By jmadej
    Posted April 22, 2014
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