Ecommerce

New Study: ‘Bricks beat Clicks’ on Google as Walmart, Nordstrom and BestBuy make Big Search Visibility Gains in Pandemic Year 2

San Mateo / Berlin, February 2, 2022 – Traditional big box retailers and department store brands with brick-and-mortar locations dominate the list of top ten eCommerce websites with the biggest gains in google.com search performance[1] in 2021 new research finds. While apple.com enjoyed the biggest absolute boost in search visibility during 2021, established retail brands walmart.com, nordstrom.com, bestbuy.com and target.com are in the top five in the analysis by Searchmetrics.

New Study: Beauty Shoppers Won’t Try New Brands Or Products When Shopping Online

NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.

The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.

End of Magento support should not mean end of business, says Kooomo

With Magento 1 ending support in June 2020, online retailers will need to urgently prioritise their platform migrations

In June, Magento 1 will no longer receive security patches or updates, making associated ecommerce sites vulnerable to a variety of threats. Online retailers who have not already started the process will need to urgently consider which platform their business should migrate to. Kooomo, the leading enterprise cloud commerce platform, explains what businesses need to know to avoid the possibility of a system failure, cyber-attack or loss of revenue.

Episerver Survey: Over One-Third of B2Bs Plan to Invest in Personalized Content in 2020

Nearly nine in ten (84%) of B2B decision-makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver™, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalization with the help of artificial intelligence and key technology investments.

Tips to Help You Skyrocket Your Ecommerce Sales this Year

If there is an industry that’s getting more competitive with each passing year, then it’s got to be Ecommerce. After all, an industry that’s going to be worth more than 4.88 trillion US dollars by the year 2021 is only going to get exponentially more competitive as the years go by due to the sheer lucrative appeal of the market. And you can bet that every aspiring and established Ecommerce leader in the business will want to snag a sizable piece of that financial cake.

5 Simple yet Effective Practices for Maximizing Your Ecommerce Customer Service

The Ecommerce industry is, for all its lucrative potential, a highly competitive field. Thousands upon thousands of online stores are battling it out for the love and affection of the ever-growing consumer market every single day – so how do you plan to stand out? The truth is that there are several key ways your Ecommerce store can separate itself from the herd, of which smart branding and stellar customer service present the winning combination for long-term success.

New Study: Mobile Phones Are Driving 56% of Festive Online Fashion Sales

Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 were 36% bigger than last year.

Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for 71% of traffic and 56% of sales revenue (up from 64% of traffic and 50% of sales revenue in 2017) on the two holiday shopping days. Conversion rates are also up on mobile phones from 1.98% last year to 2.28% in 2018.

Five Ecommerce Platforms to Power Up Your Online Business

Selling online has become a norm, from physical products to digital content. Selling on marketplaces like eBay and Amazon is becoming more accessible than ever before. But these intermediaries will have the utmost control over what you can sell and how. Moreover, these platforms can throw you out at any moment. And, they will not be accountable to you in any way when things go south. So, Be cautious.

How is PHP 7 the best server-side scripting language for your new e-commerce store?

Ever since the dawn of modern website design, PHP has been the king of all server-side scripts. It provides better security, quicker turn-around time and it is much cheaper than other server-side scripts that are still struggling to find dedicated followership. Almost all the popular business websites, organization platforms and social media sites we see today still use some version of PHP. Facebook started out with a simple version of PHP, and right now, they have derived their very own, super complex server-side scripting language from the basics of the good-old PHP. Wikipedia still uses PHP in mint condition. The language has seen innumerable updates, yet it is easy to master and multifarious in every way.

Is your PHP e-commerce site doing well enough? The SEO factors you should prioritize to boost conversions

The presence of numerous website builders and CMS platform options makes setting up a store online a lot easier than it was before. Therefore, we see a lot of new spicks and span new e-commerce stores with a wide array of products but no customers. Many business owners are often too quick to blame their website template and core code for the lack of traffic. Nonetheless, how responsible can your code infrastructure be if several other stores are using the same code type or the same template?